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Author: Editor

Google accused of favouring own products in search results

March 29, 2012

Google has been accused of manipulating search results for its own commercial advantage.

Search, Uncategorized Google, Maps, UK, YouTube

Top tips: Financial services- the future is social

March 29, 2012

The strictly regulated financial services sector has been slow to adopt social strategies, but as increasing numbers of customers start to integrate social into their lives, it’s becoming disadvantageous to stay on the sidelines. Tamara Littleton, CEO of social media management agency, eModeration, explains why the sector is starting beginning to embrace social, and details … [Read more…]

Uncategorized content, Facebook, financial services, media, Twitter

Video viral of the week: Celebrities read their own hate Tweets

March 29, 2012

Although not strictly a marketing campaign, this comic skit featuring Will Ferrell highlights how Twitter has bridged the gap between celebrities and the general public, as the micro-blogging platform turns 6 this month.

Uncategorized blogging, brands, marketing, media, Twitter

ITV appoints 4th Screen Advertising for mobile ads

March 29, 2012

ITV has picked 4th Screen Advertising to deliver creative mobile ad campaigns across its entire range of news, sport and entertainment apps and mobile sites.

Uncategorized advertising, apps, Entertainment, media, sport

Underwired to invest in growth following Amaze MBO

March 29, 2012

Marketing agency Underwired has been acquired from Amaze owner Hasgrove by its management team on undisclosed terms.

Uncategorized agencies, CRM, Entertainment, marketing, technology

Friends Reunited relaunches with focus on nostalgia

March 28, 2012

Former social networking pioneer Friends Reunited has relaunched under new management and with a renewed focus on ‘shared memories’.

Uncategorized advertising, brands, Facebook, media, Privacy

Fridge magnet lets users order pizza at touch of a button

March 28, 2012

A Dubai-based pizza firm has created a fridge magnet device that lets users order pizza at the touch of a button.

Uncategorized, Video Android, apps, YouTube

Microsoft blocks Pirate Bay links

March 28, 2012

Microsoft has begun blocking links to The Pirate Bay’s website on its Windows Live Messenger platform.

Uncategorized content, Microsoft, music, technology, UK

Angry Birds maker Rovio buys Finnish rival

March 28, 2012

Angry Birds maker Rovio has bought Futuremark Games Studio for an undisclosed sum.

Uncategorized Apple, Entertainment, Facebook, games, retail

Formula 1 on Facebook: Which drivers and teams are leading the pack online?

March 28, 2012

Social analytics firm Socialbakers has released data on the Formula 1 drivers and teams, revealing Facebook fans and engagement stats on each. Jensen Button lead the pack, seeing a 28% increase in engagement from his Facebook fans.

Uncategorized analytics, Australia, brands, content, Facebook
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