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Author: Editor

Domino's makes £1m in mobile sales in one week

April 2, 2012

Domino’s took over £1m in sales through its mobile platform in a single week during the first quarter of 2012, the company has announced.

Uncategorized Android, apps, ecommerce

Facebook to return to China? Zuckerberg’s Asian trip sparks rumours

March 30, 2012

Mark Zuckerberg has been spotted in Shanghai this week, sparking rumours that Facebook could be eyeing a return to the lucrative Chinese market after being blocked three years ago.

Uncategorized Apple, China, Facebook, Google, government

Infographic: 4 in 5 Facebook Pages ‘make less than 5 posts a month’

March 30, 2012

Independent research of 1.7 million Facebook Pages reveals that 82% of Facebook company and brand Pages issue less than 5 update posts per month – hugely underutilising the platform and falling short of fully engaging fans.

Uncategorized brands, content, Facebook, infographic, local

Google lets users monitor their own online activity

March 30, 2012

Google has launched a new tool that lets users see the internet giant’s records of where they have been and what they searched for.

Uncategorized advertising, agencies, Android, Apple, Facebook

Ad impression metrics ‘failing to meet standards’- study

March 30, 2012

A large portion of ad impressions in the US are not delivered according to plan, with the quality of ad delivery varying based on factors including site, placement, creative and targeting strategy, according to a new report.

Uncategorized advertising, comScore, content, demographics, media

Top tips: Creating an effective online member acquisition strategy

March 30, 2012

Marketers have always paid close attention to site traffic and page-view statistics. However, this method of measuring the success of the corporate website is outdated. The measure of success in today’s Internet – the social web – is not volume, but value. Russell Loarridge, European Sales Director at Janrain, explains why organisations need to care … [Read more…]

Uncategorized content, email, Facebook, Google, marketing

StrongMail adds Pinterest sharing tool for email marketers

March 30, 2012

StrongMail has added Pinterest as an additional sharing channel to its StrongMail Influencer word-of-mouth customer acquisition solution.

Uncategorized brands, content, email, Facebook, marketing

IPA survey: Spotify voted best UK media owner by online advertisers

March 29, 2012

New entrant Spotify has been voted the best UK media owner by advertisers, taking over from Specific Media for the first time since 2008, according to the latest IPA Online Media Owner Survey.

Uncategorized advertising, agencies, AOL, Facebook, government

Top 50 web properties in the US

March 29, 2012

Google still leads the way as the most visited web property in the USA, while this year’s Super Bowl commercials drove an increase in visits to automobile sites, according to new research.

Uncategorized advertising, AOL, comScore, Google, Microsoft

Microsoft apologises after Windows Phone speed challenge backfires

March 29, 2012

Microsoft has apologised after initially refusing to reward a tech writer who “smoked” a Windows Phone using an Android handset, as part of a new in-store competition to promote its new smartphone range.

Uncategorized Android, eBay, email, games, local
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