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Author: Editor

April fools round-up: Google maps for NES, Wi-Fi gnomes and Apple patents the rectangle

April 2, 2012

This year’s crop of April’s fools jokes are among some of the strangest yet, including Google maps going low-fi with an 8-bit version, a one inch notebook and Hungry Hippos going iPad compatible. We provide a round-up from some of the best from yesterday’s hoaxes…

Uncategorized advertising, analytics, Apple, digital marketing, email

UK: Facebook most searched for brand last year

April 2, 2012

Searches for ‘facebook’ now account for 2% of UK searches, while four retail brands are among the top 10 brands, according to new research.

Uncategorized brands, Facebook, marketing, media, retail

Alibaba partners Pinterest rival to bring social shopping to China

April 2, 2012

Chinese online shopping giant Alibaba is partnering with community site Mogujie, offering shoppers a more social way to find and buy products online.

Search, Uncategorized China, eBay, ecommerce, retail

Blackberry to focus on corporate customers after $125m loss

April 2, 2012

Research in Motion, the maker of Blackberry smartphones, has announced a new focus on business customers after it suffered a further $125m loss.

Uncategorized Android, Apple, BBC, Google, smartphones

George Osborne opens Google Campus at UK’s ‘Silicon Roundabout’

April 2, 2012

UK Chancellor George Osborne opened Google Campus last week, a new centre offering desk space and mentoring for technology companies.

Uncategorized Europe, Google, government, technology, UK

Google plans to sell own-brand tablets via online store

April 2, 2012

Google is planning to sell branded tablets directly to consumers through an online store, as it tries to wrestle away market share from the Apple iPad.

Uncategorized Amazon, Android, Apple, Google, iPad

Eight out of 10 PR professionals ‘work with bloggers to gain coverage’

April 2, 2012

More than eight out of 10 (82%) PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable, according to new research.

Uncategorized media

Right to reply: High street needs to work with ecommerce to survive

April 2, 2012

Following the announcement today of the government’s support for Mary Portas’ plans to rejuvenate UK high streets, Adam Stewart, Marketing Director of Rakuten’s Play.com argues why retailers are facing the need to acclimatise to a new connected retail environment.

Uncategorized ecommerce, government, local, marketing, retail

Infographic: Why are travel firms slow to take up social media?

April 2, 2012

While 50% of all top sites have a Facebook plug-in and 43% have a Twitter plug-in, it turns out that only 29% of the Top 100 UK Travel Retail Sites have any social plugin at all. A new infographic from Tagman looks at why travel sites need to invest in social plugins to drive sales.

Uncategorized content, Facebook, infographic, media, retail

Domino’s makes £1m in mobile sales in one week

April 2, 2012

Domino’s took over £1m in sales through its mobile platform in a single week during the first quarter of 2012, the company has announced.

Uncategorized Android, apps, ecommerce
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