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Author: Editor

Google looks to boost web chat tools with Meebo buy

May 15, 2012

Google is in talks to buy messaging app, Meebo, for as much as $100 million, according to reports in US media.

Uncategorized advertising, apps, content, Facebook, Google

Just 1 in 10 consumers ‘willing to pay for online content’

May 15, 2012

Most consumers believe the internet as we know it would ‘disappear’ without ads, but most want want more information about the online ads they see and only 1 in 10 are willing to pay for advertising-free content, according to a new survey.

Uncategorized advertising, brands, content, digital marketing, Europe

Just 1 in 10 consumers 'willing to pay for online content'

May 15, 2012

Most consumers believe the internet as we know it would ‘disappear’ without ads, but most want want more information about the online ads they see and only 1 in 10 are willing to pay for advertising-free content, according to a new survey.

Uncategorized advertising, brands, content, digital marketing, Europe

US smartphone trends: 82% of mobile usage spent on apps

May 15, 2012

Apps are driving the lions share of engagement on mobile usage in the US, representing 82% (over 4 in every 5) of mobile media minutes, according to new research.

Uncategorized Amazon, Android, Apple, apps, brands

Yahoo boss quits amid ‘fake CV’ claims

May 14, 2012

Yahoo’s Chief Executive Officer Scott Thompson has stepped down after just four months at the helm, following claims his CV featured a computer science degree that he never received.

Search, Uncategorized Facebook, Google, technology, Yahoo

Yahoo boss quits amid 'fake CV' claims

May 14, 2012

Yahoo’s Chief Executive Officer Scott Thompson has stepped down after just four months at the helm, following claims his CV featured a computer science degree that he never received.

Search, Uncategorized Facebook, Google, technology, Yahoo

Facebook could face year-long antitrust probe into Instagram deal

May 14, 2012

Facebook’s Instagram deal could be delayed by as long as a year after a federal agency launched an investigation into the $1bn purchase.

Uncategorized advertising, apps, Facebook, Google, Twitter

Zoopla buys local web pioneer Upmystreet

May 14, 2012

Online property portal Zoopla has bought Upmystreet.com, one of the original local information sites from the dotcom goldrush era, for an undisclosed sum.

Uncategorized local, UK

Top tips: Spicing up Loyalty & Reward- Do customers get what they really, really want?

May 14, 2012

Most customers are swayed by loyalty offers and rewards, and are willing to submit personal details in exchange for better deals. So why are so many retailers failing to make the most out of loyalty? Anthony Monger, Digital Marketing Consultant at Grass Roots, takes a ‘Spice Girl- themed’ look at how loyalty programmes can deliver … [Read more…]

Uncategorized brands, digital marketing, marketing, UK

Top tips: Spicing up Loyalty & Reward- Do customers get what they really, really want?

May 14, 2012

Most customers are swayed by loyalty offers and rewards, and are willing to submit personal details in exchange for better deals. So why are so many retailers failing to make the most out of loyalty? Anthony Monger, Digital Marketing Consultant at Grass Roots, takes a ‘Spice Girl- themed’ look at how loyalty programmes can deliver … [Read more…]

Uncategorized brands, digital marketing, marketing, UK
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