Editor, Author at Netimperative

Six Nations enjoys World Cup bump as sponsors set for ad scrum

January 31, 2019

2019 is set to be a great one for rugby with Six Nations kicking off this weekend and the Rugby World Cup taking place in September. New research finds the tournament’s main sponsors, Guinness, lagging behind RBS in audience association with the championship.

Social media users up 9% globally: YouTube pips Facebook as TikTok rises

January 31, 2019

YouTube has topped the chart as the social media platform with the most users last year, followed by Facebook, according to new research.

The power of a single customer view: 4 tips for better analytics

January 31, 2019

In today’s multiplatform world, it can be difficult to get a single view of a user, whether they are looking at the same site on a mobile, PC, tablet or another connected device. A new report from Bench and Pitney Bowes offers a practical approach to harnessing data for increased personalisation and optimal CX.

Unilever develops cross media measurement model for brands

January 30, 2019

Unilever has launched an initiative to build a cross-media measurement model to help brands measure and understand campaign impact across the media landscape.

Does AI really boost ROI? Half of marketers say they’ve seen proof

January 30, 2019

Just over half (52%) of businesses have seen an increase in sales through the use of AI in marketing efforts, with many increasing their spend on the technology in the next htree years, according to a new survey.

What’s in store for retail in 2019? Top 5 Predictions

January 30, 2019

With shoppers becoming ever more demanding and retailers under pressure to deliver the seamless service experience consumers crave, Manhattan Associates, has identified five key themes it believes are set to dominate the retail agenda in 2019.

AI in Business: 2019 Trends and predictions

January 30, 2019

AI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it will actually improve and even create jobs in the future. John Williams, Head of Marketing at Instant Offices offers some AI trends you should be aware of … [Read more…]

One vision: data science on retailers’ and consumers’ roadmaps

January 30, 2019

Robin Coles, Director at Inovretail looks at the challenge for traditional retailers keen to use data to transform their operations, and how conventional high street retailers, such as Marks and Spencer are saddled with unwieldy legacy systems and playing a desperate game of catch-up with agile digital disruptors who have based their entire business models … [Read more…]

Facebook ‘paid children to install spy software on their phones’- report

January 30, 2019

Facebook paid children as young as 13 to install software on their phones which let the company collect data on how they used its competitors’ apps, according to a new report.

International Advertising Association UK Chapter appoints Executive Director

January 29, 2019

The International Advertising Association (IAA) UK Chapter has announced the appointment of Kirsty Giordani as Executive Director, following Angus Grieve’s decision to step down.