Webfusion rewards customers with ‘refer a peer’ commissions
Web hosting firm Webfusion has launched its new website with a new partner programme in which customers can make 15 per cent commissions.
Author: Editor
Top global brands on Facebook- Fan engagement highest in emerging markets (infographic)
Just days before the most anticipated initial public offering in history, new data looks at how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets.
Guest comment: Life’s a game and then you buy- the impact of gaming on marketing
Marketers are beggining to adopt gaming techniques to engage and convert consumers. But what are the differences between sponsored games, advergames and gamification, and how can they work for you? Andy Dean, Future Trends and Innovation Consultant at Amaze, examines the impact of gaming on marketing.
New Yahoo boss rallies the troops with staff memo
Ross Levinsohn, global media chief at Yahoo, has been named interim CEO after Scott Thompson resigned over the weekend. In this leaked staff memo he aims to raise morale by highlighting how “In spite of the very bumpy road we’ve traveled, we are achieving genuine and meaningful successes in the marketplace every day and heading … [Read more…]
Video viral of the Week: Old Spice returns with ‘Believe In Your Smellf’ YouTube ads
Old Spice has become a byword for successful viral marketing since its 2010 YouTube campaign racked up over 40 million views and a 107% sales uplift for the deodorant brand. This follow up introduces Champion, the brand’s newest addition to its product range. See why it’s our video viral of the week below…
Video viral of the Week: Old Spice returns with 'Believe In Your Smellf' YouTube ads
Old Spice has become a byword for successful viral marketing since its 2010 YouTube campaign racked up over 40 million views and a 107% sales uplift for the deodorant brand. This follow up introduces Champion, the brand’s newest addition to its product range. See why it’s our video viral of the week below…
Docomo boosts content and apps €224m Buongiorno deal
Japanese mobile network operator NTT Docomo has bought Italian mobile Internet content and apps provider Buongiorno, in a bid to strengthen its platform businesses overseas.
Social search overtakes traditional directories for new customer acquisition
In the digitally advanced markets, social is moving ahead of directories as the main way small businesses get new customers. Latest research in the UK shows the scale of the channel shift, with more than a third of small firms are using Facebook for marketing (vs 27% using local directories). Twitter is also playing a … [Read more…]
Apple to ditch Google Maps for 3D maps
Apple is set to replace Google Maps with 3D mapping software developed in-house, as the rivalry between the two digital giants intensifies, according to a news report.
Facebook tests paid promotions for just $2
Facebook is testing a new ad format aimed at individuals and small groups, offering promoted posts for just $2.