New research published by the IAB in conjunction with its partner Ipsos MediaCT, has found that consumers are more than twice as likely to be engaged with tablet ads that are interactive. Overall, 55% of tablet users think that advertising on tablets can do things that other media can’t and they expect to see this … [Read more…]
Facebook has announced Q2 revenues of $1.18bn (£750m), a 32% year-on-year increase from $895m (£570m) a year ago. Despite this, payments to staff share schemes following its IPO meant that the firm posted a total loss of $157m (£100m). If taken into account, adjusted figures would have shown earnings of $295m (£188m).
EU laws requiring websites to obtain ‘informed consent’ from users before employing cookies to store information from a computer or mobile device came into force at the end of May. According to Gary David Smith, co-founder of Prism Total IT Support as many as 90% of UK website owners are currently ignoring the legislation.
EU laws requiring websites to obtain ‘informed consent’ from users before employing cookies to store information from a computer or mobile device came into force at the end of May. According to Gary David Smith, co-founder of Prism Total IT Support as many as 90% of UK website owners are currently ignoring the legislation.
Nokia has partnered RockeTalk, India’s largest Mobile Social Networking Application, and Maxus India to launch Nokia Mobile Antakshari, a unique audio game show. The reality game show lets people sing and answer musical questions from all over India. Mobile users are playing for daily prizes, for a chance to be one of the elite shortlisted … [Read more…]
BSkyB has reported pre-tax profits of £1.19bn – a record 17% increase on the previous year. Revenues were up 3% (to £6.8bn) as the company grew its total subscriber base to 10.6m households during the 12 months to the end of June. This included 57,000 net new households added during Q4.
Facebook has announced that it is to open an engineering office in London, and has begun initial recruitment for 22 engineers. The new site will be Facebook’s first engineering office outside of the US – currently Facebook has locations in New York, Seattle and at its Menlo Park HQ.
With the Olympics less than a week away, which sponsors have made the best use of social media? This infographic from Gorkana shows that Coca-Cola has generated the greatest share of voice ahead of the games.
Subscriptions to Microsoft’s Xbox Live online gaming service have risen 15% over the last year. The figure follows Microsoft’s revelation in February that total membership numbers had reached over 40m members.
Twitter’s chief executive Dick Costolo has confirmed to the New York Times that the company is working on a tool that will allow users to export and download their entire archive of tweets.