Fashion blogs and vouchers encourage young men to shop online- report
Over a third of men under 34 buy more clothes online than offline with 25% sourcing purchase inspiration from fashion blogs, according to new research.
Author: Editor
Facebook stores ‘capturing 22% of small retailers revenues’
Ecwid has reported that its storefronts with both a website store and a Facebook store, on average secured over 22% of their overall online revenue from the Facebook store, during the second quarter of this year.
Google hit by record privacy fine
The largest fine ever levied against a company by the FTC has been drawn this week up against Google for their breach of Apple’s Safari web browser.
Google to include Gmail user data for personalised search results
Google’s is to start highlighting information drawn from its users’ Gmail accounts on its main search results page.
Pinterest opens up registration for all- time for brands to jump on bandwagon?
Pinterest has dropped its invitation-only policy, opening up the fast-growing online pinboard to all for the first time.
Amazon becomes game developer with ‘Living Classics’ book challenge
Amazon has entered the social online gaming market to cash in on the growing popularity among its customers and has found people spend a great deal of time on social networking platforms.
Online video tips for content – Longform videos boost web marketing effectiveness
Video is a key tool for boosting brand equity and the latest online video tips for content prove the impact that longform video content has on web marketing effectiveness. The key takeout from new research? Don’t stop you’re online video at 30 seconds. Here’s why…
Advertiser backlash over ‘unrealistic’ Facebook fan comments ruling
Australian advertisers are staging a fight back over a new ruling that classes Facebook fan comments as advertisements- making brands liable for an offensive comments made on their pages. Drinks brand Fosters has called the decision ‘commercially unrealistic’.
Facebook puts app ads into mobile news feeds
Facebook has launched a new mobile ad format promoting apps, as the social network makes further attempts to bolster its smartphone and tablet revenues.
Apple-Google break-up continues: YouTube app removed from iPhones
Apple’s forthcoming iOS 6 operating system will no longer include the YouTube app, a feature that has shipped with the iPhone since the device debuted in June 2007.