Google axes music service in China
Google has pulled the plug on its music search and download services in China from next month after a ‘disappointing’ response from users.
Author: Editor
Waitrose Twitter contest prompts wave of middle class jokes
A Twitter campaign from Waitrose has become the subject of ridicule this week, once again sparking the debate as to whether there’s ‘no such thing as bad publicity’ on social media.
Apple faces backlash over new iPhone mapping technology
Apple’s new mapping technology, which replaces Google Maps, has come under fire from users and businesses alike for a myriad of inaccuracies and misplaced landmarks.
Right to reply: ‘Botched’ Waitrose Twitter campaign boosts its ‘snob’ value
As reports suggest that Waitrose’s “botched” Twitter campaign has made the brand a “laughing stock”, Jason Woodford, CEO of digital marketing agency SiteVisibility, gives the campaign a ten out of ten and suggests this has reinforced Waitrose’s brand values of quality and excellent service as a key point of differentiation from the other grocery chains.
Right to reply: ‘Botched’ Waitrose Twitter campaign boosts its 'snob' value
As reports suggest that Waitrose’s “botched” Twitter campaign has made the brand a “laughing stock”, Jason Woodford, CEO of digital marketing agency SiteVisibility, gives the campaign a ten out of ten and suggests this has reinforced Waitrose’s brand values of quality and excellent service as a key point of differentiation from the other grocery chains.
StumbleUpon revamps iPhone and iPad app
Internet ‘discovery engine’ StumbleUpon, has updated it iOS app for iPhone and iPad users.
Microsoft gets first new logo in 25 years
Microsoft has updated its logo for the first time since 1987, with a more modern look that matches the metro-style tiles of its new Windows Mobile operating system.
Top tips: Improving digital merchandising – The move beyond page-based to product-based analytics
In a world where aisles can quite literally be re-configured for every single shopper, when nearly random online reviews and ratings can dominate product marketing materials, and where offers can be constantly re-shuffled, how is it possible to find the right mix of levers to move a product most efficiently for any given customer? The … [Read more…]
Real Media ties network with Microsoft Ad Exchange
Real Media is linking with Microsoft’s ad exchange as the two firms look to boost the reach and targeting capabilities for online advertising clients.
Sky partners with Affiliate Window for Now TV
NOW TV, the internet TV service powered by Sky launched this summer, has chosen Affiliate Window to handle its affiliate marketing campaign.