Low cost high volume emails can be very temtping for marketers looking to push a short term message- but may do long term damage to building a loyal customer base. Matt Button, Head of Marketing Strategy at Underwired, warns against a ‘one size fits all’ approach to email marketing, and why segmentation could yield better … [Read more…]
iPhone users may be more prone to debt than other smartphone users, but are also more responsive to ads according to this infographic.
Many email marketers are failing to track their campaigns after they hit ‘send’, with more than 40% admitting they do not have the analytics in place to determine inbox placement rates for their campaigns, according to a new study.
LBi has appointed Roy Capon as Chief Executive of its Asia Pacific operations with immediate effect.
Facebook is working with US data provider Datalogix to measure how many people who view ads on the social networking site then go on to buy that product in a store. Initial testing from the two firms indicates that on average, for every dollar a marketer spent on Facebook it earned an additional $3 in … [Read more…]
Over 4 in 5 (82%) of UK consumers are happy to share their information with brands across at least one channel, according to this new infographic from Experian.
Nestle has launched a (slightly creepy) new promotion for its Kit Kat, Yorkie and Aero bars, embedding GPS trackers in select bars, with the promise to track down the buyer within 24 hours to deliver a £10,000 prize.
Publicis has bought Dutch ad agency LBi International for €416m, as the French marketing giant continues on the acquisition trail to boost its digital advertising reach.
BT is to give away YouView digital boxes to people that sign up to its Infinity fibre broadband or TV Essential service, provided they pay a £50 activation charge plus delivery costs.
Last week, Salesforce.com unveiled its ‘marketing cloud’ Dreamforce. Analysts and other industry watchers have suspected the move following its purchase of social marketing businesses like Radian6 and Buddy Media over the past couple of years. Jesse Noyes, Managing Editor at Eloqua, looks at what this means for the cloud business and marketing spaces.