Google debuts tag manager for analytics and ads
Google has launched a new tool that will help firms manage website tags- snippets of code used to track traffic, insert ads and link to affiliates.
Author: Editor
First 4G mobile network coming to UK on 30th October
Everything Everywhere (EE) has set the launch date for its LTE (4G) launch in the UK, offering Orange and T-Mobile customers with superfast mobile internet connections on 30th October.
Video advertising online – YouTube data shows video advertising effectiveness
The video advertising effectiveness of Google’s TrueView ads has been demonstrated in a new report. It’s video advertising online ad campaigns on YouTube, which only charge marketers for ads watched in their entirety, produce an average of $1.70 in sales for every dollar spent, 2.4 times more efficient than TV ads.
Microsoft revamps MSN with own news operation
Microsoft is launching its own news services, MSN News as part of its new re-designed MSN portal.
Lost in translation? Global guide to social media goes live
TranslateMedia, the international translation agency, has created an international guide to social media, to help agencies navigate social media use across the world and create effective cross-border social media strategies.
Case study: SkyyVodka captures consumer data in fun way with ‘Skypad’
This iPad app from South African vodka brand Skyy makes data capture fun for the consumer, with an entertaining cocktail mixer game.
Germany: All web users forced to pay €17.98 TV license fee
A German court has ruled that all internet users in the country must pay TV and radio license fees, even if they do not use the web for videos and audio.
Samsung sues Apple over iPhone 5 patents
Samsung has filed a new lawsuit against Apple, claiming its new iPhone 5 device uses eight patents developed by the South Korean company, without a licence.
Google overtakes Microsoft as second biggest tech firm
Google has overtaken Microsoft in terms of share value, and leaving the internet giant trailing only Apple as the second wealthiest tech firm in the world.
LinkedIn adds Twitter-style ‘follow’ tool to boost users
LinkedIn will now let its users ‘follow’ and receive updates from people outside their personal contact list, as the business-based social network looks to boost user engagement on the site.