China online retail report: Sales hit $45bn in Q2 as Taobao dominates
China’s e-commerce sector grew a massive 45% year-on-year in the second quarter, accounting for 12.5% of the country’s GDP, according to new research.
Author: Editor
Mobile ad trends: Apple strikes back
The launch of Apple’s IOS 6 and iPhone 5 has halted Android’s gains for total number of global ad impressions, according to new data.
Is Facebook driving down fan reach in favour of sponsored stories?
Facebook has been accused of making changes to the formula that determines if brands appear in the news feed of its fans pages, effectively driving them to paid advertising to improve their reach.
Social media content ‘influences purchases’ (Infographic)
Social shopping is on the rise, with many consumers being influenced by product images, friend recommendations, trends and fan page offers, according to a new study.
Mobile-ready websites ‘get 2 minutes more dwell time’
Dwell time is two minutes higher when brand sites are mobile-ready, but less than half of top UK brands have websites optimised for smartphones and tablets, according to a new study.
PayPal to axe 3% of workforce- 400 jobs to go?
Paypal is planning to lay off some 300 and 400 employees within the next few weeks, as the onlne payments giant looks to streamline operations.
Apple to quit using Samsung chips?
Apple is reportedly planning to drop Samsung as manufacturer of its mobile processors, as the rivalry between the two firms intensifies.
E.ON partners with LBi for ‘Best Deal For You’ digital initiative
Marketing and technology agency LBi has collaborated with energy company E.ON to launch the Best Deal For You service, an online tool that helps customers to choose their energy plans.
Case study: Future publishing boosts conversions 5% through customer understanding
Future Publishing worked with Maxymiser to boost subscriptions via a digital campaign that used multi-variate testing and optimisation of the entire customer journey to encourage conversions. This case study looks at how the publisher achieved a 5.1% rise in conversions.
Search marketing trends: 53% of organic search clicks go to first link
Getting to the top of Google is becoming increasingly important, with 53% of US searchers clicking on the top link of the natural search listings, according to new research.