The Pirate Bay moves to cloud to thwart shutdown
The Pirate Bay has moved its servers to the cloud to hinder authorities’ attempts to take it offline.
Author: Editor
Newsweek magazine goes online-only after 80 years of print
Iconic US current affairs magazine Newsweek, is to become an online only publication to save on printing costs.
‘Where the Internet lives’: Google offers peek behind scenes at secret data centre
Google has offered a sneak peek at one of its top secret (but rather beautiful) data centres, showing the technology that powers billions of web searches, YouTube clicks and Gmail conversations every day.
Top tips: How will Google’s paid advertising evolve?
Google celebrated its 14th birthday last month and it seems reasonable to assume that the major growth phase for its core product – paid advertising – has now passed. But what of the future? Periscopix, a specialist pay-per-click agency, has researched growth rates on Google’s two major revenue streams – ads on its own properties, … [Read more…]
DSP or SSP? Digital marketers stumble over display marketing acronyms
The digital marketing industry is struggling to recognise some of the key expressions in the online display advertising industry, failing to identify industry terms such as RTB (real-time bidding), DSP (demand-side platform) and SSP (supply-side platform).
Guardian’s n0tice Community gets Android app
A start-up app development agency has launched its first commercial project – a free Android app for The Guardian’s community noticeboard, www.n0tice.com.
Facebook marketing effectiveness research – brand measurement affinity tools coming
To address concerns from brands about the lack of marketing effectiveness research for Facebook, new brand affinity measurement tools are being developed. With the rush to build Facebook brand pages, many marketers have questioned the value of fans, their fit with the brand’s target audience, and how to measure marketing effectiveness. Could this be the … [Read more…]
Pirates ‘spend 30% more on music than non-sharers’
File-sharers reportedly buy 30% more music than non-sharers, according to a new study which contradicts claims from the music industry that piracy is hurting the industry.
Pirates 'spend 30% more on music than non-sharers'
File-sharers reportedly buy 30% more music than non-sharers, according to a new study which contradicts claims from the music industry that piracy is hurting the industry.
‘There’s no such thing as a happy period’: Spoof Bodyform CEO responds to Facebook man’s rant
UK maxi pad brand Bodyform has created a viral ad with a fictional CEO responding to a Facebook user, who accused the company of lying to the public.