This interactive YouTube video forms part of John West’s latest £6m marketing efforts to showcase its ethical fishing practices. The ‘story in a can’ campaign invites UK consumers to track exactly where their canned fish comes from. See why it’s our video viral of the week below…
Social media marketing firm HubSpot has raised an additional $35m in a new funding round.
Nuffield Health has joined with Marie Claire to run a print ad embedded with a near-field communications (NFC) tag, giving readers access to additional content on their smartphones. It is the first time that a UK magazine has used the technology.
Nuffield Health has joined with Marie Claire to run a print ad embedded with a near-field communications (NFC) tag, giving readers access to additional content on their smartphones. It is the first time that a UK magazine has used the technology.
Google is updating its desktop search engine, offering what it claims will be a ’simpler, cleaner’ feel than before more closely aligned with its mobile and tablet versions.
October proved to be scary month not just for Halloween but also for Google’s share of the UK search market. October figures suggest 89.33% of all web searches in the UK were made using Google.
Three quarters (75%) of B2B buyers have claimed that social media would likely have an influence on a future purchase and 65% of businesses are already using social media in their sales efforts, according to a new report.
After its decision to go digital-only last month, is iconic magazine Newsweek missing an opportunity to activate its audience? Evan Rudowski, co-founder and CEO of the membership website company SubHub will discuss the fate of NewsWeek given the future of digital only magazines.
Spotify is to sponsor the NME Awards 2013 as official digital music partner, as the music streaming service aims to boost its subscribers.
Play.com owners Rakuten has bought French e-commerce logistics business, Alpha Direct Services, as the Japanese retail giant looks to bolster its European operations.