Socialbakers gets $6m funding boost to expand social analytics tools
Social media analytics firm Socialbakers has secured $6 million funding to further expand its measurement platform.
Author: Editor
The rise of the second screen: US consumers surfing web and TV simultaneously (Infographic)
Americans spent more than 34 hours per week in front of a TV set in Q2, 2012, where they watched traditional TV, DVDs and played games, according to a new report.
Video viral of the week: Oak stages ‘reverse robberies’ to promote milk drink on Facebook
US flavoured milk brand Oak claimed it had been ‘inundated with fans complaining they coundn’t buy their product in their local stores. In response, parent company Parmalat staged a series of ‘reverse robberies’ and posted the results on YouTube and Facebook. See why its our video viral of the week below…
Online sales grows 14% in October as Christmas shopping begins
Online shopping grew by 14% in October, as Brits start to get their Christmas shopping in early, according to new research.
Right to reply: 1 in 10 shops empty on high street- is multi-channel a solution?
The British Retail Consortium (BRC) has found more than one in 10 shops in the UK’s town centres were empty in October as retailers were suffering rising costs and stagnating sales. Adam Stewart at Rakuten’s Play.com, looks at why a strong multi-channel strategy is becoming more important.
Social media marketing: Facebook lets brands track sales via ads
Facebook has launched a ‘conversion measurement’ tool, letting firms track purchases made by social networkers who have viewed their ads, as the firm looks to woo advertisers looking for more accountable ways to run social media marketing campaigns.
Facebook and Yahoo in search talks?
Yahoo has been in talks with Facebook over a possible search deal that could see an end to its partnership with Microsoft’s Bing, according to a news report.
Google fined $22.5m for Safari privacy breach
Google has been fined $22.5 million by the Federal Trade Commission (FTC) in the US, for breaching the privacy of Safari browser users.
Social media in China: Alibaba planning to but stake in Twitter rival Sina Weibo?
Chinese ecommerce giant Alibaba is reportedly planning to invest in micro-blogging platform Sina Weibo, as it looks to expand its social media reach in China.
Facebook debuts recruitment app with 1.7 million jobs
Facebook has launched a jobs board in partnership with the Social Jobs Partnership, letting recruiters to post job listings directly on Facebook.