Zynga expands real charity donations in virtual worlds
Online game company Zynga is teaming with Toys for Tots to let game players donate to the charity via games such as ‘FarmVille’.
Author: Editor
O2 debuts mobile digital showroom with Microsoft
O2 has chosen Microsoft Advertising to launch a ‘Life Unlocked’ campaign, in a deal that will see the creation of the first ever mobile industry ‘digital showroom’.
Apple sacks maps boss in management shake-up
Apple has sacked the executive who lead its widely-criticised mobile maps program as part of an ongoing staff overhaul, according to a news report.
Social media in China: Top 6 social networks
For the international marketer, China represents one of the largest digital audiences in the world. With over 550m now online, 400m connecting via mobile, and over 300m on social media in China, the digital audience is growing fast. This article looks at six key social networks in China.
Google slashes cloud storage prices to undercut Amazon
Google has updated it cloud storage in Europe; dropping compute prices by 5% and storage prices by 20%.
Walmart claims ‘best ever day’ in online sales
Walmart has claimed that Thanksgiving day marked record sales for its website, with its revenues beginning to match Amazon.
Facebook pushes ahead with external ad network- report
Facebook’s rumoured ‘AdSense’ style external ad network could be taking shape , according to the latest news reports.
Content marketing techniques – boosting engagement through live blogging
Live blogging at events boosts engagement with content by 300% according to new research into content marketing techniques with readers explaining what boosts content engagement. Here’s why…
Recession heat: CEOs increase pressure on marketers to prove their worth
The world’s financial troubles have put marketing departments under greater pressure to prove their worth. But are they rising to the challenge? While research shows that 80% of CEOs now mistrust the value of marketing work, a recent survey also found that fewer than 1 in 3 B2B companies properly measure ROI for marketing activity.
Microsoft plans UK retail stores to rival Apple
Microsoft is looking at expanding its retail outlets to the European market, after a trial run in the US, according to a news report.