Editor, Author at Netimperative

New study reveals countries most addicted to their screens

July 22, 2019

New research by BusinessFibre.co.uk reveals the countries who spend the most time on their screens, along with insights into which gender and age groups tend to spend more time online.

Brexit Tweets get 60% more interactions on Twitter

July 22, 2019

Brexit-related tweets outperform other posts on interactions by over 60% in the UK on some occasions – particularly at times when major Brexit news hit, according to new research.

ITV and BBC take Netflix-rival Britbox live

July 19, 2019

ITV and the BBC have officially announced Britbox, their joint-venture streaming platform that’s designed to help the brands compete with the likes of Netflix and Amazon Prime.

Instagram tests hiding likes to remove pressure

July 19, 2019

Instagram is rolling out a new feature to hide the ‘like’ count from users in seven new countries to “remove pressure” on users.

Mergers and Acquisitions: private groups lead way despite huge Publicis aquisition

July 19, 2019

M&A activity in the marketing sector in the first half of 2019 was largely driven by private equity (PE) investment, with many of the traditional network acquirers absent from the list of most active buyers.

Ecommerce trends: 3 key trends shaping Gen Z shopper behaviour

July 19, 2019

Digital natives want to ‘buy into better’, with those aged between 16- 24 looking to make progressive, environmentally progressive purchases (and are happy to trade their data for a good deal) according to new research.

IPA Bellwether: UK ad budgets flatline amid political uncertainly

July 18, 2019

The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.

Amazon Prime Day sales beats Cyber Monday and Black Friday combined

July 18, 2019

Amazon declared Prime Day its biggest shopping event in history, with sales surpassing those of Black Friday and Cyber Monday combined.

Real or fake? Adidas Instagram goes viral as Grimes reveals bizarre fitness routine

July 17, 2019

Adidas has sparked social media buzz this week, after the star of its latest social media campaign, singer Grimes revealed a training regime that includes deprivation tanks, astro-gliding to other dimensions, and experimental surgery to remove the top film of her eye.

Patak’s owner hires e.fundamentals for online sales push

July 17, 2019

AB World Foods, the ethnic foods division of FTSE 100-listed Associated British Foods, has selected ecommerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.