Angry Birds lets fans interact with sports stars
Angry Bird’s maker Rovio has run a campaign letting users inteact with sports stars via video content from Kiosked.
Author: Editor
Online recruitment trends: Demand for marketing and creative skills grow 50%.
UK businesses spent more than £2.5M on online creative and marketing freelancers in 2012, with content writing and graphic design featuring gthe the top 10 skills required by businesses, according to new data.
Right to reply: Google’s ‘Enhanced Campaigns’- challenge for advertisers?
Google‘s “Enhanced Campaigns”, will prove a challenge to advertisers, the biggest being that of how third party tracking solutions can integrate into it. As it currently stands, advertisers could be forgiven for thinking Google is upping its game against third party tracking solutions and trying to create a system whereby any solution outside of Google’s … [Read more…]
Too much Facebook? Brands ‘failing to reach key influencers on social media’
Just 11% of corporate social media ad budgets in the US are targeting blogs and influencers online, where 86% of their key influencers are found, according to new research.
Netflix ‘cultural manifesto’: Unlimited holidays… but zero job security
Netflix has taken the web by storm with its new ‘cultural manifesto’, hailed by Facebook COO Sheryl Sandberg as “the most important document to ever come out of Silicone Valey”.
Yahoo allows Google display ads on websites (but not search)
Yahoo! has struck a deal with Google to allow its mobile and display ads to appear on a selection of its websites, but not AdWords search ads.
Dell planning to launch $100 ‘USB-stick’ PC
Dell is planning to release a 3.5 inch PC that plugs into a web connected TV or computer monitor, in the latest example of cloud computing.
Xbox 720 to be online only?
Microsoft’s upcoming Xbox 720 console could require an internet connection to fully function, according to a news report.
HMV to shut 66 stores
HMV is to close 66 stores across the UK, in a cost cutting drive to keep the entertainment retailer trading.
Google revamps AdWords- targets by situation, not device
Google has revamped its hugely popular search advertising system AdWords with ‘Enhanced Campaigns’, letting advertisers target people by ‘situation’ rather than device.