Editor, Author at Netimperative

UK consumer goods trends: Top 25 product breakthroughs

March 29, 2019

Mondelēz International, Jacob Douwe Egberts and General Mills are top FMCG product innovators in the UK, according to a new list released today by Nielsen.

Comcast’s Freewheel launches ‘Drive’: OTT video ad solution

March 29, 2019

FreeWheel has announced the launch of its advanced ad suite for the UK market, ‘Drive’ is designed for a new era of integrated media-buying and campaign management for internet TV services.

Eddie Stobart unveils new consumer website

March 28, 2019

Transport and logistic firm Eddie Stobart, has launched a new website, designed to promote the diversity of brands that fall under the Eddie Stobart Group.

Retail Week Live: Shop Direct rebrands, Walmart talks automation

March 28, 2019

This year’s Retail Week Live event brings together 200+ world-class speakers from across retail and beyond to create the opportunity for industry’s leaders to take stock, find inspiration and reconnect with the sector. We lok at some of the key tends at this year’s event.

Facebook data scandal one year on: 37% use platform less

March 28, 2019

More than one third (37%) of Facebook users spend less time on the platform Facebook since the Cambridge Analytica scandal, according to new research.

Customer experience trends: No ‘third time lucky’ for brands

March 27, 2019

There’s no ‘third time lucky’ for brands failing at customer experience, with two in five consumers (39%) would consider switching to another retailer after two bad experiences with a brand.

Online game tests if you can last as an A&E staff member for a day

March 27, 2019

With A&E waiting times in England reaching the worst level in 15 years and the 4 hour government target to see and dismiss patients now being scrapped, a new interactive game highlights what it’s like to work as an A&E staff member.

Right to reply: Can Apple TV+ take Netflix’s crown?

March 26, 2019

This week saw Apple finally unveil its long awaiting Netflix rival. Maria Rua-Agueta at IHS Markit, looks at the state of the current market and how Apple TV + can stand out from the crowd.

Meme ban or creative protection? EU MEPs approve controversial online copyright law

March 26, 2019

The European Parliament has approved the Copyright in the Digital Single Market Directive, passing controversial copyright rules that campaigners claim could change the way the internet works.

Apple takes on Netflix and Amazon with blockbuster streaming service

March 26, 2019

Apple has unveiled its decade-long project to build a TV subscription service, called Apple TV +, that will rival the likes of Netflix and Amazon Prime.