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Author: Editor

10 online shopping trends for Mother’s day

March 7, 2013

With Mother’s Day fast approaching, how is digital media affecting the UK’s gift buying habits? Experian has used Hitwise data to pull together ten online facts for retailers and marketers.

Uncategorized Christmas, marketing, media, UK

10 online shopping trends for Mother's day

March 7, 2013

With Mother’s Day fast approaching, how is digital media affecting the UK’s gift buying habits? Experian has used Hitwise data to pull together ten online facts for retailers and marketers.

Uncategorized Christmas, marketing, media, UK

YouTube to launch music subscription service?

March 7, 2013

Google is reportedly planning two music subscriptions services for YouTube and Google Play.

Uncategorized content, Entertainment, Google, music, YouTube

Spotify expands car radio presence with Volvo deal

March 7, 2013

Following its deal with Ford last month, Spotify has continued to expand to car radions via a new deal with Volvo.

Uncategorized Android, global, music

Google Play marks first birthday with sale

March 7, 2013

To mark its first birthday, Google Play is launching a sale, as the internet giant continues to push its app store to rival Apple and Amazon in the paid digital content market.

Uncategorized Amazon, Apple, apps, content, games

IPC launches ‘social catalyst’ to boost ads

March 7, 2013

IPC Advertising has launched a new influencer marketing product that will enable commercial partners to capitalise on IPC Media’s brands’ influence across social media.

Uncategorized advertising, brands, Facebook, marketing, media

Maker’s Mark backlash- proof that a week’s a long time in social media?

March 6, 2013

Last month, whisky brand Maker’s Mark reduced its alcohol proof from 90% to 84%, sparking outcry as customers flocked to Facebook and Twitter to discuss ‘watered-down whisky’ and switching to rival brands. After nine days of social media, national newspaper and TV coverage, the brand was forced into an extraordinary U-turn. This case study from … [Read more…]

Uncategorized brands, content, email, Facebook, media

Apple patent wars: Samsung fine slashed

March 6, 2013

The patent wars between Samsung and Apple are continuing, with Samsung aiming to its US copyright fine further, after a judge decided to reduce the original sum from $1.05bn to $600m.

Uncategorized Apple, iPad, Samsung, technology, UK

Firefox ‘Do Not Track’ browser sparks advertising concerns

March 6, 2013

Mozilla’s new Firefox browser cookie settings, which will come into effect in early April and will block third party cookies by default, have come under fire from the UK’s digital advertising trade body.

Uncategorized advertising, content, Europe, Privacy, UK

Viral of the week: Khaleej Times ‘banner that talks back’ boosts subscriptions

March 6, 2013

As social media and blogging sites pull readers away from traditional newspapers and their websites, one publisher decided to fight back with this clever banner campaign that highlights how opinions shared on social media aren’t always reliable. See why it’s our viral of the week below…

Uncategorized blogging, media, newspapers
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