Facebook News Feed revamp unifies mobile and web (with larger ads)
Facebook has updated its website, with a new-look news feed that closely aligns its web and mobile versions under the same design.
Author: Editor
TVCatchup under threat? European court rules against retransmission sites
Web and mobile app TVCatchup suffered a setback this week, after the European Court of Justice ruled that broadcasters can block Internet platforms from streaming their output on the web.
Tablets ‘overtake smartphones’ for global traffic- UK leads the way
Global websites are now getting more traffic from tablets than smartphones, at 8% and 7% of monthly page views respectably, according to new data.
Right to reply: Facebook banks on replicating mobile Ad success with its News Feed redesign
Facebook today formally unveiled the redesign of its News Feed. The social network was keen to stress the changes have been designed to “clean up the page, declutter it, make it simpler, more modern and easier for people to use.” The update also means adverts on Facebook will be far more visible to users as … [Read more…]
Mobile operators ‘losing share of content revenues’
Revenues from mobile content, monetised through direct carrier billing, is expected to rise from $2bn last year to more than $13bn by 2017, according to a new report from Juniper Research.
Silverpop debuts two-way behaviourally targeted SMS campaigns
Silverpop has launched a new tool giving its customers the ability to run two-way behaviour-based SMS campaigns.
Channel 4 ‘data baby’ to expose modern ad tracking techniques
Channel 4 has launched ‘Data Baby’, a new experiment that will monitor how an individual web user’s habits are tracked and used by online advertisers.
Saucy subject lines seduce subscribers: ‘Lust’ trumps ‘love’ in email marketing
This year’s Valentine’s day email campaigns have produced some eye-opening stats, with subject lines without discounts performing better than those offering a discount, and ‘lust’ getting higher clicks than ‘love’. Guy Hanson, Director, Response Consulting at Return Path looks at reasons for these anomalies, and provides some top tips for email marketing seasonal campaigns.
Microsoft fined £484m for breaching browser antitrust deal
Microsoft has been fined €561m (£484m) in Europe for failing to promote a range of web browsers, rather than just Internet Explorer.
Modern marketing in 2013: How has the profession evolved?
As technology advances and audiences become ever more fragmented, how has marketing changed, and what are the key skills for success? A new report attempts to define the role of the modern marketer, identifying analytics and resources as key areas for improvement.