Sky has signed up more than 40 brands for the new Sky AdSmart targeted advertising service, as the broadcaster looks to transfer digital advertising’s real-time bidding techniques to the more traditional live TV format.
Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.
Online retail sales exceeded expectations in December, with the IMRG Capgemini e-Retail Sales Index recording 18% year-on-year growth as a result of British shoppers spending £11 billion online – up from £9 billion spent in December 2012.
Social intelligence and engagement platform Sentiment has secured £1 million in a Series A financing led by Elderstreet Investments, with participation from AIM listed technology company Netcall.
Dog Digital has been appointed to provide digital and technical consultancy services to Infront Sports & Media, one of the leading sports marketing companies in the world, following a competitive pitch process.
As consumers switch to digital, the challenge to brands is to keep up pace when so much of their existing business is still geared towards traditional models. Jason Hobbs, director of information architecture at digital agency Nomensa, offers a guide on how organisations can integrate digital across their entire business to boost sales and keep … [Read more…]
The record level of online sales this holiday season has highlighted the ‘two-track’ nature of retailing – a new paradigm where traders with a higher commitment to technology and a multichannel approach are in the fast lane.
Weather app AccuWeather is to launch a 24-hour weather channel in the third quarter of 2014.
Adap.tv, a division of AOL Networks, has signed an agreement to provide a video ad private marketplace for Guardian News & Media.
Price comparison website MoneySuperMarket has appointed Meetrics to address the increasing issue around online ads being served but never seen – a consequence of the rise in the automated buying and selling of online advertising.