Editor, Author at Netimperative

Snapchat forecast to lose users for the first time as redesign takes toll

April 4, 2019

For the first time since its inception, Snapchat’s user base will begin to decline in 2019, according to eMarketer’s latest UK social usage forecast.

New Facebook data breach: 540 million user records uploaded to public cloud

April 4, 2019

Personal Facebook data, including account names, comments and likes, was publicly accessible on the internet, the company has been forced to admit.

Vodafone turns on first 5G train station at Birmingham New Street

April 4, 2019

Vodafone has turned on 5G connectivity at Birmingham New Street, making it the UK’s first train station to trial the superfast technology.

A third of the UK’s largest online retailers ignore customers during shipping

April 4, 2019

Over half of ecommerce platfiorms 'won't be fit for purpose next year'

Only four of the UK’s 100 largest online retailers provide customers with personalised information about the status of their orders, with 27% not communicating with shoppers at all during the delivery period.

Out of home marketing trends: A programmatic future

April 4, 2019

Experts believe programmatic will help drive significant growth in Digital Out Of Home (DOOH) marketing, and make it more accountable and accessible, more flexible and creative, according to new research.

Government regulation on Facebook: what next?

April 4, 2019

Following the UK government’s proposed Facebook regulation, Adam Williams, CEO of influencer marketing service, Takumi argues why the marketing industry needs implement transparent, ethical social media marketing campaigns.

Is ROI dead? New report shows rise in Customer Lifetime value metric

April 4, 2019

Customer Lifetime Value (CLV) is starting replace ROI as the core metric for evaluating the effectiveness of marketing activity, as opposed to short term measurement ROI, according to new research.

Most marketers using AI believe it will drive ‘double digit growth’ in 2 years

April 3, 2019

The vast majority (84%) of marketers currently using Artificial Intelligence believe it will yield big results within two years, with the majority already employing ‘data scientists’, according to new research.

Don’t mix politics and business: Most customers wouldn’t boycott brands that stay silent on social issues

April 3, 2019

Nearly two-thirds of people (63%) claim they’d continue shopping at businesses that stay silent about social issues they care about. Slightly fewer people (58%), however, would continue shopping at businesses that take stances on issues they disagree with.

Top 5 ecommerce tips: How can retailers make the most of gifting occasions this Spring?

April 3, 2019

With Spring in the air, Kathy Allen, senior marketing strategist at e-commerce and digital marketing agency, Visualsoft has compiled five top tips for businesses on how they can capitalise on Easter 2019.