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Author: Editor

Samsung planning ‘Galaxy Glass’ launch in September?

February 3, 2014

Samsung is developing its own Google Glass alternative that it will launch in September, according to news reports.

Uncategorized Google, local, Samsung, technology

Customers ‘3.5 times more likely to buy after multichannel experience’- Rakuten

February 3, 2014

Advertisers using a combination of affiliate and display are 3.5 times more likely to convert a prospect into a customer than if they used those marketing channels separately, according to new research from Rakuten marketing.

Search, Uncategorized digital marketing, global, marketing, technology

Sky offers free programmes on YouTube

February 3, 2014

Sky is putting free episodes from some on its TV shows on YouTube, in an effort to entice viewers to its pay-TV services.

Uncategorized content, Entertainment, marketing, media, YouTube

MTV UK ramps up ad inventory with RadiumOne

February 3, 2014

MTV UK and Ireland is aiming to further exploit the popularity of its content on digital and social media platforms through the launch of a new advertising tool aimed at targeting its young audiences online.

Uncategorized advertising, brands, content, Facebook, marketing

Facebook takes on Flipboard with ‘Paper’ social news app

January 31, 2014

Facebook has launched ‘Paper’, a news curation app that pulls in news stories, photos and videos from the users’ news feed, as the network continues its drive to become the first destination for social news for mobile users

Uncategorized Android, Apple, apps, content, Entertainment

Google overcomes sales slump as profits rise 17%

January 31, 2014

Google has beaten expectations with its latest financial earnings, recording fourth quarter profits of $3.38bn (£2.05bn), up 17% from a year earlier, boosted by stronger advertising revenue.

Search, Uncategorized advertising, Facebook, Google, media

Privacy and tracking in a post cookie world: Alternatives to traditional tracking techniques

January 31, 2014

Advertisers and publishers have relied on cookies to track consumer behaviour online for years- but the practice is slowly becoming outdated as technology advances. So what are the new ways to monitor online habits? In this white paper, the Interactive Advertising Bureau offers a guide to cookie alternatives.

Uncategorized advertising, brands, content, infographic, marketing

UK GPs spend more time on search engines than pharma sites

January 31, 2014

UK doctors consider search engines ‘the most useful source of information’, ahead of medical education materials, according to a new survey.

Search, Uncategorized local, media, UK

blinkbox lets customers sample shows before they buy

January 31, 2014

blinkbox, the movie and TV streaming service from Tesco, is building on the success of last year’s Try TV on Us offer by signing a major multi-studio content deal for its return.

Uncategorized BBC, content, Entertainment

Hotels and restaurants top mobile usability charts (infographic)

January 31, 2014

Hotels and bed and breakfasts as a category have the most mobile-optimized websites, with a 63% rating, followed by restaurants at 52%, according to a study by hibu.

Uncategorized infographic, iPad, UK
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