LED lighting provider LED Hut worked with site search firm SLI to drive relevant search results to its base of international customers. This case study looks at how the firm achieved a search convert at a rate 200% higher and spend double the amount in comparison to the site average.
Mark Middlemas has been named as the new Director of Communications, UK & Europe at advertising technology company, RadiumOne. Mark was previously Director of Marketing and Business Development, IPG Mediabrands UK.
Twitter has posted a net loss of $645m (£396m) for 2013, three months after its flotation on the New York Stock Exchange, as the micro-blogging network struggles to attract new and existing users.
A global survey of application developers and publishers that provides a pulse on the app economy, results showed that developers are creating more apps than ever.
The amount of overseas consumers searching for British brands increased 64% year-on-year at the end of 2013, making the UK the second largest exporter of retail after the USA, according to a new report.
Google has offered further concessions to address regulatory concerns about its search technology, the European Commission said on Wednesday, effectively settling a three-year investigation and avoiding a fine of up to $5 billion.
As Facebook turns 10, Rupert Staines, European MD of digital advertising company RadiumOne looks at the social network’s biggest challenges ahead…
As Facebook celebrates its 10th birthday today, Jason Woodford, Chief Executive of digital marketing agency SiteVisibility, has looked at how digital ad spend has changed dramatically since 2004. Digital advertising spend in the UK surpassed £6bn in 2013 with ad budgets up 17.5 per cent over the first six months to more than £3bn. In … [Read more…]
As Facebook celebrates its 10th birthday, Malcolm Marshall, KPMG’s head of Information Protection & Business Resilience argues that we have only just seen the start of the social media revolution.
The amount of mobile data used by fans inside MetLife Stadium set a record for a one-time sporting event well above last year’s Super Bowl usage, according to AT&T and Verizon Wireless.