Editor, Author at Netimperative

Targeting TV viewers: What’s the difference between Game of Thrones and Stranger Things fans?

April 9, 2019

Game of Thrones fans are more likely to be cat-owning country music fans than the general population, while Stanger Things viewers are more likely to own a dog, according to new research.

Poor branding putting companies at risk of losing customers

April 9, 2019

51% of UK adults regularly see adverts without knowing what’s being sold, while 62% walk away from businesses with obscure branding, according to new research.

Online video needs “fundamental rethink”

April 9, 2019

There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research.

Latin American content giant Globo gets worldwide revamp

April 9, 2019

Globo, the largest Latin American producer of exclusive, multigenre and multiplatform content has released it’s brand book to the public, in an online interactive format, outlining their updated brand values in a bid to be at the forefront of transparency among media brands.

Instagram influencer marketing service announces two senior appointments

April 9, 2019

Following a period of rapid growth, leading Instagram influencer marketing service, Takumi, has announced two new senior appointments – a promotion and new hire for the business.

Top 20 ‘Superbrands’: Amazon gaining most relevance

April 8, 2019

Amazon is the brand Brits consider to be gaining the most relevance compared to the past, beating 1,595 other brands in the Superbrands ‘Relevancy Index’. The online giant pipped German discount grocer Aldi to top spot while its peer Lidl placed sixth.

Author: Editor

Targeting TV viewers: What’s the difference between Game of Thrones and Stranger Things fans?

Poor branding putting companies at risk of losing customers

Latin American content giant Globo gets worldwide revamp

Instagram influencer marketing service announces two senior appointments

Top 20 ‘Superbrands’: Amazon gaining most relevance

ASOS clamps down on ‘serial returners’ with new customer policy