Top 10 searches in the Philippines
The death of Paul Walker, Miss Universe, FIBA Asia, UAAP Season 76, and Wimbledon were amongst the top Google searches for the Philippines in 2013.
Author: Editor
Hobbycraft begins customer feedback programme
Arts and crafts retailer Hobbycraft Europe’s is running a UK wide customer feedback programme, ‘Crafting Your Opinion,’ across 75 UK stores.
Philippines digital marketing industry worth $179m by 2016
The Philippine digital marketing industry is estimated to be worth 8bn pesos ($179m) by 2016, based on ecommerce and advertising revenues, according to new data.
Rakuten buys Skype rival Viber for $900m
Rakuten has bought instant messaging and voice app Viber for $900m, as the Japanesse ecommerce giant and owner of Play.com continues its expansion into new markets.
Lush mocks Amazon with cosmetics range named after boss
Ethical cosmetics range Lush has used a new shower gel to mock Amazon UK boss Christopher North after winning a High Court battle to stop the online giant selling “misleading” products that were made to look like Lush items.
Tesco hack exposes thousands of passwords
Hackers have exposed several thousand Tesco.com customer account details online.
Google launches custom brand exchanges
Google has just rolled out “Custom Brand Exchanges” which will allow brands to buy premium ad space through programmatic buying. Programmatic buying means that companies can buy display advertising which has been analysed by a complex software and algorithm, displaying the ads in the best position. The system will be able to identify who and … [Read more…]
How are brands measuring social media success?
The rush for social media engagement metrics, such as ‘likes’, ‘follows’, ‘retweets’ or Google ‘+1s’ has resulted in confusion over how much this social interaction is actually worth to a brand. This infographic, from Google’s Wildfire, looks at how large companies are measuring their social media success.
Case study: Porsche ‘birthday song’ and piano game reaches millions
In 2013, the Porsche 911 celebrated its 50th anniversary- marking the occasion with a birthday song on YouTube and Piano game that attracted millions of views and plays.
Top tips: Taking customer experience management to the next level
Udesh Jadnanansing, Founder and Managing Partner at Mopinion,looks at how online retailers should strive for ‘Excellent’ rather than settle for ‘Good’ and looks at the ways they can take their CEM to the next level to reap the rewards.