In an Internet hour: How Australia spends its time on the web
Social media is the most popular activity online for Australians, followed by services such as email and chat, according to new research.
Author: Editor
Online ad spend in Australia surpasses $1bn
Online advertising has continued its strong growth in Australia, exceeding AUD$1 billion in the September 2013 quarter while recording 25% growth year-on-year and 4.6% on the preceding quarter, according to a report.
Who uses social media in New Zealand?
2.8 million people accessed a social media site in New Zealand during November 2013, according to new research.
Bubble or brilliance? Five reasons why Facebook paid $19bn for WhatsApp
Facebook bought WhatsApp for an eye-opening $19bn (£11.4bn) this week- causing the stock market and analysts alike to question the social network’s confidence in its own growth. But how did Zuckerberg justify the hefty price tag that could have bought him 19 Instagrams? We look at five reasons why the deal might not be quite … [Read more…]
Google tests ‘Project Tango’- a smartphone that sees your surroundings
Google has revealed its latest foray into mobile mapping technology with ‘Project Tango’- a new smartphone with sensors that track the position of the smartphone in a full 3D space- with the added ability to map what’s outside the phone.
Europeans spend 18% more time using apps than Americans – report
In contrast to common perceptions, the European user base represents a huge opportunity for companies with a mobile presence, according to a new study.
‘Putting Messi’s legs on a sumo wrestler’: Industry reacts to $19bn WhatsApp buy
This week saw Facebook snap up mobile messaging service WhatsApp for an astronomical $19bn- marking the biggest tech purchase to date. The move has sparked many comments from the industry- we take a look at some of the key quotes as chat apps come of age…
Video viral of the week: Head and Shoulders dandruff stunt gets half a million views
To mark Valentines Day 2014, shampoo brand Head & Shoulders partnered with Saatchi & Saatchi in the Philippines to run a hidden camera viral campaign, featuring young men a blind date with a lady (played by an actress) who has really bad dandruff.
Right to reply: Facebook’s WhatsApp buy akin to ‘putting Messi’s legs on a sumo wrestler’
Facebook’s announced acquisition of WhatsApp for $19 billion is a simultaneously offensive and defensive move that will send a shiver up the spines of social platforms and telcos worldwide, according to Global M&A advisory firm Magister Advisors.
Consumer trust still key barrier to mobile shopping
Nearly two-thirds (30%) of consumers worldwide consider ‘trust’ the single largest obstacle to using mobile to purchase goods and services, according to new research.