UK govt. debuts first native advertising campaign
The UK government has launched a multi-platform digital campaign in partnership with digital publishing company Say Media, showcasing why it’s a good idea to start up a business in Britain.
Author: Editor
Global mobile ad spend up 75%: Facebook catching Google
Facebook’s global mobile ad market share is catching Google, as the two internet giants account for two thirds of all mobile ad spend during 2013- pushing overall growth to a massive 75%, according to new data.
iTunes and Amazon hit by planned download tax hike
Digital downloads such as apps, eBooks, films and MP3s could all see their prices rise next year, under new UK government plans to bring taxes inline with location.
Twitter axes #Music app after one year
Twitter has announced the closure of its #Music discovery service, less than one year after its launch.
Zynga reveals plans for NaturalMotion buy: Can games maker win back growth?
Zynga, the company behind Farmville, bought UK games maker Natural Motion last month for £317m. Now, the companies boss has explained how the embattled maker of Farmville looks to turn around its fortunes with a mobile drive.
McDonald’s hires first European ‘digital boss’ from Facebook
McDonald’s has appointed former Facebook client partner Lex Bradshaw-Zanger as its first European digital chief to accelerate the rollout of mobile and web-based services across the region.
Video viral of the week: ‘Unloved’ ad puts human perspective on animal charities
This emotionally powerful video from the Animal Mayhew Centre puts a new twist on typical pet rescue charities- highlighting the happiness a rescue dog bring to their owners after a hard day. See why it’s our video viral of the week below…
‘No make up selfie’ raises £2m for Cancer Research in 48 hours
Cancer Research UK has recieved more than £2m in donations after a popular online campaign, asking women to post selfies with no make-up using the hashtag #nomakeupselfie, went viral last week.
Microsoft admits reading emails- Google and Apple reserve right to do the same
Last week, Microsoft admitted it read the Outlook emails of one of its users in order to track down a leaked story- causing much embarrassment considering its own ‘Scroogled’ campaign criticizing Google. Now, its appears its main rivals all reserve the right to do the same thing.
C4 and Telegraph sign up for new AOL premium video platform
AOL has launched ‘AOL ON’, its new premium video platform in the UK, featuring news, entertainment, style, health, cars, food, travel, parenting and tech content across 18 channels, with a number of high-profile publishers already on board.