Larger screens driving mobile video usage
Larger screen phones, better video quality and 4G networks are the three most important factors for driving greater consumption of video content on mobile phones, according to Strategy Analytics.
Author: Editor
Video viral of the week: Save the Children Syrian war twist gets 28m YouTube views
This emotionally affecting video from Save The Children aims to raise awareness of the impact that three years of civil war has had on children in Syria, by bringing the conflict closer to home for Western viewers- getting £28m YouTube views as a result. See why it’s our video viral of the week below..
April Fools’ round-up: HTC’s Gluuv, Vegemite Energy drink and Google’s Pokemon challenge
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from this year’s batch for your viewing … [Read more…]
Disney buys YouTube network Maker Studios for $950m
Disney has bought YouTube network Maker Studios in a $950m deal that sees the iconic movie studio make a significant step towards a digital future.
Rise of second screeners: 16% of primetime TV viewers accessing social media
TV viewers in the US are increasingly using social networks while watching primetime shows, as brands increasingly invest in Facebook and Twitter ads to coincide with TV events, according to new research.
Sony reveals first paper-thin tablet
Sony has revealed its first electronic paper tablet, measuring just 7mm thick and the size of an A4 piece of paper.
Data privacy now ‘critical brand differentiator’
Data privacy is now a “critical brand differentiator” for businesses looking to acquire new customers, with consumers’ decision to share information driven by the use of trusted channels and transparency, new research.
Fits.me adds celebrity voices to virtual fitting room
Fits.Me has added a new feature to its virtual fitting room, with a raft of celebrity-inspired voices from Obi-Wan Kenobi to Simon Cowell advising users on the correct clothes size when buying online.
Macmillan ramps up display and search ads with agenda21
Macmillan Cancer Support has appointed independent digital media agency, agenda21, as digital agency of record following a three-way pitch for their digital advertising and an additional pitch for search engine marketing.
US mobile marketing trends: Instagram overtaking Twitter
Instagram is being used by nearly a quarter of all smartphone owners in the US, and is set to overtake Twitter this year in terms of market share, according to new research looking at mobile marketing trends in the US.