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Author: Editor

No work emails after 6pm- French labour deal bans after hours requests

April 10, 2014

Workers in France will now be protected from receiving emails from their boss after 6pm, following a new union deal.

Uncategorized email, Facebook, France, Google, smartphones

Display adspend versus time spent online (infographic)

April 10, 2014

One third of UK display ads are served on social networking sites, but only gets a fifth of a uses time online, according to these infographics from Microsoft.

Uncategorized adspend, advertising, infographic, Microsoft, time spent online

Sesame Street goes digital with $4 subscription

April 10, 2014

Sesame Workshop, the non-profit educational organization behind Sesame Street, has launched Sesame GO, a web-based video subscription service.

Uncategorized, Video apps, smartphones

Video viral of the week: Evian baby takes on Spider-Man with SnapChat teaser

April 10, 2014

Evian has continued its hugely successful dancing babies series with a new ad featuring Spider-Man, as the new superhero movie hits the cinemas. See why its our video viral of the week below…

Uncategorized, Video global, media, UK, YouTube

Condé Nast Britain uses ‘native programmatic’ ads from RadiumOne

April 10, 2014

Condé Nast Britain has signed a deal with RadiumOne that will see it using a ‘programmatic native’ approach – using RadiumOne’s technology to programmatically extend the reach of its titles’ content and sponsorships to reach connected audiences across all platforms and devices.

Uncategorized content, Europe, technology

Twitter gets Facebook-style revamp

April 9, 2014

Twitter has updated its profile pages, with a new look that resembles its closest rival Facebook, as the newly-listed social network looks to boost user engagement and ad revenue.

Uncategorized Facebook, Twitter

Digital ad spend hits record £6bn: Tablets drive new growth

April 9, 2014

Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted by PwC.

Uncategorized adspend, advertising, agencies, brands, content

Guest comment: Google Glass, it’s not just about the utility

April 9, 2014

Google Glass has got an image problem before even going on sale- but can a new partnership with RayBan make the augmented reality eyewear shake off its ‘Glasshole’ connotations? Tunde Cockshott, creative consultant at marketing and technology consultancy, Amaze, discusses the potential of Google Glass as it looks to fuse fashion with technology.

Uncategorized brands, global, Google, images, local

AppFlood mobile RTB platform links Eastern and Western brands and publishers

April 9, 2014

Global mobile advertising network AppFlood has launched a mobile Real-Time Bidding (RTB) platform in China.

Uncategorized advertising, Amazon, Android, brands, China

AOL launches Engadget in the UK

April 9, 2014

AOL has launched the UK edition of Engadget, as the ten year old technology publisher reaches 10.27 million month unique visitors.

Uncategorized AOL, apps, brands, China, content
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