Editor, Author at Netimperative

Guest comment: The power of social proof lies beyond influencer marketing

April 16, 2019

Mike Austin, CEO & co-founder of Fresh Relevance, explains why marketers need to look past the hype surrounding influencer marketing when exploring new ways to drive sales.

The rise of social media shopping: engagement up 38% in 12 months

April 16, 2019

The number of consumers who place high importance on the ability to discover and purchase directly through social media platforms, such as Instagram Facebook, and Pinterest has risen by 38% in 12 months, according to new research.

UK retailers ‘failing to correctly attribute in-store footfall to digital spend’

April 16, 2019

The vast majority (74%) of UK retailers do not correctly attribute footfall to digital spend and 68% are unsure of the return on investment their most recent digital marketing campaign achieved, according to new research.

EU officially passes controversial copyright law

April 16, 2019

The EU’s new online copyright laws have passed their final hurdle by receiving approval from member states.

Publicis buys Epsilon to boost data marketing for clients

April 16, 2019

French ad giant Publicis has bought marketing services company Epsilon for around $4.4bn, in a move that will help its clients better personalise their advertising.

L’Oréal partners with Boots for AI-powered spot-scanning advice tool

April 15, 2019

L’Oreal has pioneered the role of AI and AR in cosmetics, creating the Makeup Genius app that trailblazed a new digital approach to “try before you buy”. In a sector where product trial is constrained by the number of people able to get to beauty counters in stores and meet advisors, L’Oreal realised that digital … [Read more…]

The Netflix effect: Majority of US now streaming ‘Over The Top’ content

April 15, 2019

There has been a massive consumer shift towards OTT video content consumption in the US, with 40% of OTT users have “paused to purchase” – pausing the streaming content they were watching to learn more or make a purchase from an ad, according to new research.

Google takes on Amazon Web Services with ‘Cloud for Retail’ platform

April 15, 2019

Google has launched a new solution designed to help retailers deliver personalised recommendations, unite online with offline shopping experiences and AI analytics.

Ecommerce trends: Nearly 80% of people use shopping apps at home

April 15, 2019

People use ecommerce apps to increase the convenience and value of their shopping experience. Mass merchant (81%) and pure online retailer apps (77%) from stores like Target, WalMart, and Amazon are the most popular types of shopping apps, according to a new survey.

Adform gets funding boost for adtech push

April 15, 2019

Ad tech platform Adform has announced GRO Capital has injected significant funds in the company as it announces new shareholders.