Editor, Author at Netimperative

Rebels with a cause: Are young people being misrepresented by media?

July 25, 2019

Young people feel disenfranchised and misrepresented according to new research by media agency UM.

Advertising campaigns viewed within ‘quality journalism’ sites get better results

July 25, 2019

Adverts placed with trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard, according to new research.

Vodafone teams with Mencap for connected living project

July 24, 2019

Vodafone Business Ventures and Mencap are launching Connected Living, a scheme that aims to use internet of things (IoT) technology and connectivity to enhance the quality of life for people with a learning disability through bespoke software adapted to meet the unique needs of its users.

Creating an environment that motivates millennials

July 24, 2019

Working with millennials needn’t be an obstacle. Cognism’s Chief Revenue Officer, Nazma Qurban, looks at how to create a working environment which motivates millennials.

Consumer confidence remains low as companies look to provide a human touch

July 24, 2019

Consumer confidence remains flat in Q2 amid continued economic uncertainty, according to new research.

Cinema overtakes digital for ad growth: Internet forecast to grow at slowest rate since 2001 dotcom bust

July 24, 2019

Internet advertising is forecast to grow by 10% globally next year, marking the lowest level since 2001, meaning the sector would be outpaced by cinema, according to new research.

Most Innovative Tech Brands of 2019: Amazon, CVS and Slack top list

July 24, 2019

Amazon, CVS Health, and Slack are considered the most innovative brands, with Peloton, Duolingo, Oatly, Shopify, and Intuit amonsg the fastest risers, according to new research.

Google launches shopping platform to take on Amazon

July 23, 2019

Google has debuted its new shopping platform in partnership with select retailers, offering personalised recommendations based on their browsing habits.

Apollo 11 anniversary: Which Astronauts are winning the social media race?

July 23, 2019

As the world marks the Apollo 11’s 50th anniversary of landing on the moon, new data looks at which astronauts are most talked about on social media today.

The biggest stars on Instagram: Kyle Jenner’s followers now ‘twice as big as UK population’

July 23, 2019

The world’s biggest Instagram stars are now racking up huge follower counts, with Lionel Messi getting double the population of Italy alone. New research looks at how follower count compares to the world’s most populated countries.