Knowing what your company does well, is arguably just as valuable as knowing its faults- and your customers can be the best source for spreading this information. Udesh Jadnanansing, founder and managing partner, Mopinion, looks at how businesses should embrace their enthusiasts as well as concentrating on customers that have issues.
Wil Rockall, director in KPMG’s cyber security team, comments on the news that the open seas are the next playground for hackers. He highlights that the cyber security of maritime control systems controlled by engineers and not CISOs and CIOs are making these systems vulnerable to pirates, the new hackers.
Rakuten Marketing has won new customers, including Topshop and MATCHESFASHION.COM, as the company sees mobile orders on its affiliate channel rise 113% in the UK.
Vic Gundotra, of the key figures behind Google’s social network, is leaving the company.
A rise in mobile ad sales helped Facebook triple its profits in the first three months of 2014, with a staggering 59% of ad revenue coming from mobile.
Apple has enjoyed a strong first quarter of the year, with the electronics giant planning to buy stock back from shareholders while increasing its quarterly dividend by 8%.
Cooking brand Lurpak has launched a major digital and experiential campaign taking place at London’s Waterloo station, to promote its new Cook’s Range.
In a big win over rival Netflix, Amazon has formed a deal with HBO to run a selection of its shows on its Prime Instant Video service.
In the rush to exploit online innovation are retailers in danger of overlooking the face to face experience? Innovative digital and mobile technologies are increasingly being used to personalise the online experience; but it is also essential to include the retail store in that experience to maximise the value of every aspect of the customer/brand … [Read more…]
The vast majority (83%) of online retailers intend to have implemented an omnichannel strategy in the next 18 months, according to a recent survey conducted at SLI Connect, the annual UK e-commerce summit held in London.