The first kitemarks for brand safety online have been awarded today to 9 companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online.
As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge, according to new research from comScore.
Gardening supply firm Thompson & Morgan restored SLI Learning Search on their e-commerce site to enhance the search functionality offered on their new platform. Since switching to SLI, Thompson & Morgan, the leading retailer of seeds and plants in the UK, saw several bottom line benefits, including a higher conversion rate and larger average order … [Read more…]
In the month when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. While the medium still lags behind total TV ad revenue ($42bn Vs $66bn) it’s clear that neglecting digital marketing is no longer an option for modern brands.
Facebook has unveiled a mobile advertising network letting advertisers target users on apps based on the information they have shared with the social network.
Shares in Twitter dropped to their lowest levels since the company’s stock market flotation this week, as it reported slower than expected user growth and a net loss of $132- but ad revenues reached $226m.
Mozilla has launched a new version of its Firefox web browser, featured a ramp if new customisation options as the firm looks to complete with Internet Explorer, Chrome and Safari in the fast moving sector.
Ad funded mobile network Samba has closed down after first launching two years ago, blaming “unsustainable data costs”.
Over two thirds (68%) of 4G users feel that faster access to the internet encourages them to make more purchases from their smartphone, according to the latest consumer research from Voice of the Customer specialist eDigitalResearch and online retail body IMRG.
There is a massive gap between consumers’ multi-screen shopping behaviours and the current state of mobile adoption in retail, according to new research.