Firefox browser ad tests spark controversy
Mozilla is testing a new scheme that will place ads and sponsored content on the boxes that appear when Firefox users launch a new tab on the browser.
Author: Editor
Video viral of the week: Coke drones deliver ‘happiness from the skies’ in Singapore
Guest workers make up a significant part of Singapore’s total workforce, but often get little recognition for their labour. Coca-Cola Singapore and the Singapore Kindness Movement embarked on a project to bring “Happiness from the Skies”, to show that a little kindness goes a long way to bring Singaporeans and guest workers closer. See why … [Read more…]
Microsoft seeks nurses for new healthcare blog
To mark International Nurses Day, Microsoft has started a new nursing blog as the software giant looks to expand into the healthcare sector.
Eurovision Song contest gets record 5.3m tweets
The 2014 Eurovision song contest dominated Twitter last Saturday night, generating more than 5.3 million tweets, according to the social network.
World’s biggest media owners: Google leads as China’s CCTV and Baidu grow
Google is still the world’s largest media company in the world, as two Chinese firms CCTV and Baidu rise up the ranks, according to new data.
BBC digital World Cup coverage targets ‘second screeners’ with player cam
The BBC has announced its plans for its coverage of this year’s FIFA 2014 World Cup in Brazil across TV, PC/laptop, tablet and smartphone platforms- taking advantage of the rising number of people using mobile devices while watching TV.
Win for pirates? UK illegal downloaders will only get ‘educational’ letters from ISP
In a blow to the film and music industry, a new deal between UK ISPs will see frequent illegal downloaders sent strongly worded letters with no chance of fines or further legal action.
Top marketing tips: Reaching gardeners in the online sphere
Gardening is often a seasonal past time- and not often associated with ‘digital’ media. But even those with green fingers are going digital- with some interesting results for marketers. Stephanie Keller, TGI, Marketing Executive and Media Analyst looks at how online and offline marketing can be combined to reach gardeners.
Rakuten reveals ‘power channels’ influencing brand sales (infographic)
Digital marketing firm Rakuten Marketing has revealed the global retail power channels influencing sales for over 400 brands across the fashion, luxury and beauty sectors.
Publicis-Omnicom $35bn merger collapses- win for WPP?
In a boost to rival WPP, the $35bn (£20bn) merger of Publicis and Omnicon to create the world’s biggest advertising company has collapsed, the companies have confirmed.