To stand out from the crowd during Chinese New Year, luxury online retailer Glamour Sales enlisted Fred&Farid to create a social media stunt to get tongues (and tails) wagging. By pretending to swap their community manager for a dog, the firm generated 100,000 new customers on a tiny budget. See why it’s our video viral … [Read more…]
Following Samsung’s launch of its first Tizen smartphone, which many have speculated will be targeted squarely at emerging markets, new research from mobile marketing firm Upstream has found that consumers in developing markets are calling for the handset to more readily provide relevant, localised content and services as well as more appropriate payment mechanics and … [Read more…]
Video ad platform SpotXchange, is investing in its European publisher division with two key appointments. Alex Kisielewski joins from the MailOnline to be Director of Publisher Development, EMEA and Niall Jones is joining from Havas Media as Publisher Account Manager.
Digital ad technology firm nugg.ad has partnered with premium mobile ad sales house Mobsta to launch a new service in the UK.
Samsung is to launch its first smartphone powered by the Tizen operating system in Russia this summer.
Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via Facebook likes and Twitter retweets, according to this new infographic from Radium one looking at the six biggest myths about how content spreads across the web.
With the World Cup less than two weeks away, Twitter has revealed ten steps to create marketing in the moment as brands looks to get their messages to the right people at the right time.
Samsung is working on its own virtual reality headset, flowing in the footsteps of Facebook’s Oculus Rify and Sony’s Project Morpheus, according to a news report.
Awareness of contactless payments in the UK has made big strides, according to new research.
Weight Watchers opened a pop-up café in London for just a week, offering healthy food for free… Provided diners share the experience on social media