Adidas takes on Samsung with $199 ‘personal trainer’ fitness band
Adidas has launched its $199 Fit Smart wristband that differentiates from a crowded wearable tech market itself by acting as a personal trainer.
Author: Editor
Ecommerce white paper: 7 steps for achieving global success
How can businesses harness the power of global ecommerce solutions in what is a rapidly changing and increasingly competitive commerce landscape? This new Whitepaper from Amaze offers a step-by-step process to taking online retail to international audiences.
Google invests $100m venture fund to boost London tech scene
London’s flourishing tech sector is to be boosted further by the launch of a new $100m venture capital fund to be based in the city.
How can publishers and brands take better advantage of ecommerce?
As publishers battle with a decline in subscriptions and advertising sales, and marketers search out new ways to grow sales online, could there be a way to drive revenues that works for both parties? Anotine Boulin at Purch looks at how publishers and brands can combine to take better advantage of ecommerce.
Small firms ignore mobile marketing at their peril- report
Over 3.2 million businesses are due to miss out on £52.6bn in revenues in the next 12 months alone because they haven’t switched on to mobile, according to new research.
Deltamethod debuts AdWords platform for small businesses
Deltamethod is launching a new platform to manage AdWords campaigns that claims to reduce the cost of search engine advertising (SEA) campaigns by 30%.
Mobile World Cup trends: Asia and Africa lead way for consumption
With the World Cup entering its final days, football fever has gripped mobile users worldwide, with Asia and Africa consuming most content on handheld devices, according to new research.
Fat fingers and slow networks: Half of mobile ad-clicks ‘are redundant’
Poor network speeds, click fraud and user error are distorting mobile ad campaign metrics, with half of all clicks failing to reach their destination, according to new research.
Top Twitter tips: How to communicate with your customers in 140 characters
Tweets are a fast and easy way to communicate directly with your customers. But what should you say and how should you say it? This video from Twitter offers guide to getting the most out of the social network as a customer relationship tool.
Case study: Dove hosts Google Hangout debate on real beauty
Back in June 2014, Dove hosted a debate on beauty at Selfridges flagship Oxford Street store that was be broadcast live on Google+ via a promoted post, as part of its “campaign for real beauty” activity.