Microsoft to axe Nokia jobs in mass cull?
US software giant Microsoft is reportedly planning massive job cuts following its takeover of Nokia.
Author: Editor
Programmatic ads grow up: Spend moves ‘beyond display’
Programmatic advertising is growing and real-time bidding is now being used far beyond traditional display advertising, according to new global research.
Yahoo profits drop but keeps share of Alibaba ahead of IPO
Yahoo has posted disappointing quarterly earnings, with quarterly profit $272.6 m, down from $335m a year earlier, as the web giant keeps a slice of Chinese ecommerce giant Alibaba ahead of its IPO.
Internet of things steps closer for pharma marketers with Novartis-Google partnership
One of the first major moves from Google’s healthcare team will create an always-on patient monitoring service for diabetics, unlocking new types of communication channels for brands and pharmaceutical marketers.
Simon’s Cat raises £88,000 via crowdfunding in one week
The studio behind Simon’s Cat has raised £88,000 to produce a special episode of the hugely popular YouTube cartoon.
YouTube to fund new content via Hollywood deals?
YouTube is mulling a number of Hollywood deals to fund content on its site, according to a new report.
Google’s Nest and Samsung form new Internet of Things consortium
Google’s smart home company Nest has joined forces with Samsung and others for form a new Internet of Things group aiming to set industry standards for connected devices.
Google+ authorship photos removed ‘to boost ad clicks’- report
Last month, Google made the controversial decision to remove Google+ author photos from search results. Now, new research suggest that the move has substantially boosted clicks on AdWords ads as users are less inclined to click on organic ads without photos.
Nestle offers rewards to social fans with new coffee hub
Nestle has launched “The Pod” a social media hub letting Nescafe fans share actions for virtual and real rewards.
Mobile video ad trends: 5 steps to success
With mobile video ads on the rise, new research from the Mobile Marketing Association (MMA) uncovers five key themes to crack mobile video advertising.