Top smartphones in China: Xiaomi overtakes Samsung
Xiaomi, often dubbed the ‘Apple of China’, has overtaken Samsung in terms of smartphone units sold for the first time in the country, according to new research.
Author: Editor
DMA ditches rules for 5 ‘principles’ to build customer trust
The Direct Marketing Association (DMA) has revamped its code of conduct, ina move that will see the trade body replace 170 pages of rules with five direct marketing ‘principles’ for its members to follow.
Lycamobile launches first 3D animated advertising campaign
UK phone network Lycamobile has worked with visual storytelling studio Nucco Brain, the produce the first Lycamobile full CGI broadcast advertising campaign.
Bad dates: OKCupid in hot water over user experiments
OKCupid has defended its recently uncovered experiments on users, which saw the dating service deliberately set up bad matches between users to see how they would respond.
Flappy Bird returns with ‘less addictive’ version… but only on Amazon Fire
Flappy Bird is set to fly again, several months after its creator pulled the mobile game from app stores after too much pressure from fans. But the new version is an Amazon exclusive- meaning most mobile users will miss out.
Twitter plans targeted ads for ‘logged out’ audience
Twitter is exploring ways it can monetise the “hundreds of millions” of visitors to its platform that are not logged-in.
P&G to sell 100 brands in cost-cutting drive
P&G is to sell more than half of its brands as the FMCG giant behind Gillette, Pampers, Old Spice and Tide looks to focus on its core brands in a cost cutting shift to “more efficient digital media”.
Simon’s Cat breaks crowdfunding record
The Simon’s Cat campaign on Indieogo has smashed UK crowdfunding records by successfully raising more than £284,000 / $478,000 to produce their first ever broadcast-length colour film.
Broadcast giant RTL invests in programmatic video ad platform SpotXchange
European broadcasting giant RTL, owner of American Idol, Got Talent and X Factor, has bought a 65% stake in online video platform SpotExchange, paying $144m to expand further into programmatic ads.
Top digital marketing tips: The do’s and don’ts of launching a website overseas
Albert Pusch, head of marketing at FACT-Finder, offers advice on the do’s and don’ts when it comes to launching a website in overseas markets.