Internet marketing in China – McKinsey sees digital as key to economic growth
The latest research about how to unlock the slowing China economy suggests internet marketing in China will be the key.
Author: Editor
Chat (up) apps: Flirting driving rise in WhatsApp and Snapchat use
The huge rise in chat apps in the UK is mainly down to teenagers and young adults sending winks or heart emoticons to each other in a new era of digital flirting, according to new research.
“The bad guys are winning at consumer’s expense”: Industry reacts to global password hack
This week, Russian hackers stole the largest known collection of emails, passwords and usernames, with the haul consisting of 1.2 billion username and password combinations, along with over half a billion email addresses. In this article, a number of key players in the security industry comment on what this means for the digital sector, and … [Read more…]
FMCG digital marketing creative agencies could be shaken up at Colgate-Palmolive
Colgate-Palmolive are the latest firm where FMCG digital marketing creative agencies are facing a mainstream challenge to their businesses from hot creative talent on YouTube channels. Whatever type of marketing you do, this could impact your business.
Right to reply: The rise of the China’s Apple- How Xiaomi has overtaken Samsung
This week it was revealed that Xiaomi has overtaken Samsung as the top smartphone vendor in China. Karen Connell, founder of The SMALLmighty, looks at the implications on China and the global smartphone market.
The Huffington Post hires ex-Al Jazeera boss for Arabic news launch
The Huffington Post Media Group has teamed up with the former boss of broadcaster Al Jazeera to launch an Arabic-language edition.
Top tips: Staying relevant at every stage of the buying process
Antoine Boulin, president media at Purch, looks at how a combination of content and programmatic ad buying can help brands and advertisers stay relevant throughout the purchase funnel.
Biggest hack yet? 1.2bn passwords stolen in global data theft
Russian hackers have stolen 1.2 billion user name and password combinations in what could be the biggest ever data theft, hitting big name websites “in virtually all industries across the world” according to a US security firm.
Android finally overtakes iOS for global web usage
Despite commanding 85% of the global mobile market, Android has always fallen behind Apple’s iOS in terms of web usage… until now. New data indicates that Android usage is now higher than Apple’s iPhone and iPad operating system.
Snapchat and WhatsApp dominate photo sharing as Facebook plateaus
Snapchat and WhatsApp are now leading in the photo sharing department, ahead of Facebook and Instagram, according to new research.