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Author: Editor

Microsoft launches £15 mobile phone without web connection

August 13, 2014

Microsoft has launched a £15 mobile phone, with no access to web services as the firm aims to kill off its low cost smartphone range to focus on its high end Windows Phone range.

Uncategorized Android, apps, China, India, marketing

Persil turns captchas into games with PlayCaptcha

August 13, 2014

To promote its new line of Persil’s Dual Action liquid capsules Unilver worked with AdLabs to create a fun alternative to the usual captcha verification screens.

Uncategorized advertising, games, marketing, security, technology

Top tips: Customer is king, but what do they want when it comes to online security?

August 13, 2014

While customers value targeted offers, they value their security more, argues Mark Kedgley, CTO, New Net Technologies.

Uncategorized brands, eBay, email, retail, security

Athletics Weekly uses programmatic ads to boost audience engagement

August 13, 2014

The UK’s leading athletics publication, Athletics Weekly, has signed a digital audience extension partnership with programmatic advertising experts RadiumOne UK.

Uncategorized advertising, content, email, marketing, sport

Latest SEO changes for Google search algorithm – Local is impacted

August 12, 2014

It’s feeling like local is the big winner as latest SEO changes for the Google search algorithm start to move rankings around.

Uncategorized content, Google, local, Maps, marketing

The action hero life of email marketing: 4 Keys to Maximise Deliverability

August 12, 2014

You may think that your email marketing message is just like a mild mannered guy, headed to work on a Tuesday to do his job. But once they are out the door, things get complicated. In order to actually arrive at the office, he lives the life of an action hero. Henry Schuck, CEO of … [Read more…]

Uncategorized content, CRM, email, Europe, local

Universities missing out on digital recruitment for students

August 12, 2014

Despite the investments made by universities in digital, there is still little evidence about how resources are utilised by prospective students as part of their search process; and whether they now outweigh traditional methods.

Search, Uncategorized global, Google, media, technology

Viral videos boost searches and sales for music tracks

August 12, 2014

Whether it’s a Chihuahua dancing to Katy Perry or a wedding dance to a dubstep anthem, viral videos can provide a surge in sales for any songs featured, according to new research.

Uncategorized, Video media, music

Australians adopting second screens and TV usage rises

August 12, 2014

The latest Australian Multi-Screen Report (Q1 2014) shows that while Australians’ screen habits are evolving, particularly among younger people, all major age groups spend the majority of their viewing time watching broadcast TV on in-home sets, according to new research from Nielsen.

Uncategorized advertising, brands, content, email, media

Facebook bans apps offering free content for likes

August 11, 2014

Facebook has cracked down on apps that incentivise app downloads in exchange for likes, as the social network looks to increase the value and meaning of its social metrics.

Uncategorized Android, apps, content, Facebook
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