Apple, Samsung or Nokia? What your mobile brand says about you
iPhone fans are more likely to be into Brad Pitt, BMWs and skiing holidays, while Samsung users prefer Robert Downey Jr.,Nissan and luxury breaks, according to a new customer survey.
Author: Editor
Right to reply: Can Twitter’s ‘Buy it Now’ button match customer expectations?
This week saw Twitter enter the world of e-commerce with a new ‘buy’ button- a new function that will sit inside a tweet and allow users to purchase an item directly from that message. Neil Kinson, vice president EMEA, Redwood Software looks at how process automation will be the key for Twitter to ensure a … [Read more…]
Right to reply: Can Apple’s new iPhone crack emerging markets?
Following the launch of the new iPhone yesterday evening, Marco Veremis , CEO and founder of Upstream, considers the strength of the iPhone’s newest features within the emerging markets, a difficult sector which will be a vital one for Apple to crack over the coming years.
Viacom’s £450m Channel 5 deal gets green light
Viacom has completed its £450m acquisition of Channel 5 from Northern & Shell Media Group, announcing the first programmes to be commissioned under the new deal.
Right to reply: Do brands need to make their apps Apple Watch compatible?
The Apple Watch is the first new product line for the company since the iPad in 2010. Sam Clark, CEO of Conjure, a company that specialises in developing apps for emerging technology platforms—including wearables—looks at why brands need to consider making their existing apps for friendly towards smart watch users.
Apple Watch and phablet revealed- but are NFC payments its real game changer?
Apple has revealed its latest range of bigger smartphones and its much-anticipated smartwatch, along with a new mobile payments system that uses fingerprint ID for security.
How does Google judge content quality? Study shows brands have advantage
Content with strong topic knowledge, more visual elements, bigger word counts and more relevant words (not just matches for the search term) are more likely to rank highly on Google…but being a brand also helps, according to new research.
The six types of social media user: Most Brits ignore brands (infographic)
More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, according to new research which has identified the six types of social media user.
Rise of the iWatch? Wearable tech to make $53bn by 2019
Global retail revenue from smart wearable devices will treble by 2016, before reaching $53.2 billion by 2019, according to a new report from Juniper Research.
Rakuten buys cash back shopping sitre eBates for $1bn
Japanese internet giant Rakuten has bought Ebates, provider of the largest cash-back shopping web site in North America.