Millennial Media buys ad tech rival Nexage for $107.5m
Mobile ad company Millennial Media has snapped up real-time bidding firm Nexage for $107.5m.
Author: Editor
Budweiser trials ‘birthday gift’ mobile coupons with Facebook
Budweiser is testing a Facebook campaign letting fans send vouchers for free Bud Lights to people celebrating special occasions.
Instagram ads launch in UK: Cadbury, Starbucks and Waitrose among first to sign up
Facebook-owned photo sharing app Instagram has launched its ads in the UK with an initial partnership with Omnicom Media Group.
Alibaba ‘as valuable as Facebook’ after biggest IPO in US history
Chinese online retailer Alibaba has smashed records with the largest public offering in US history – and is now as valuable as Facebook after just one day on Wall Street.
Do brands need to sell direct to consumers? 89% of shoppers visit brand websites
Nearly 9 in 10 online shoppers (89%) visit customers visit brands’ websites during the purchase journey, with brands potentially missing out by not providing a direct purchase option, according to new research.
Guest comment: Three trends from the London Fashion Week catwalk for retail marketers
As the Fashion Week frenzy dies down in London, Carol Rashti, Marketing Director, Rakuten Marketing, discusses some of the prevalent digital trends of last week, and how they can be translated from the catwalk to the high street by marketers.
How Google Now is changing app market: Context awareness to replace app trays?
Increasing contextual awareness in apps, as seen in digital assistants such as Google Now, will transform the process of app discovery and the cluttered app tray, according to a new report looking into mobile trends.
Top 50 online retailers in the UK: Amazon, Argos and Apple lead the way
Amazon, Argos and Apple are the most visited online retailers in the UK, with travel websites showing the most significant growth in the past 3 months, according to new research.
Oculus Rift reveals first prototype headset since Facebook takeover
Oculus VR has upgraded its virtual reality headset prototype with higher resolution and built-in audio, marking the first major development since it was bought by Facebook for $2bn earlier this year.
Microsoft cuts 2,100 more jobs
Microsoft has axed a further 2,100 jobs as the software giant looks continues its plan to cut 18,000 jobs, representing 14% of its workforce.