Brits have an emotional connection to the Internet, with 62% suffering from anxiety when unable to connect, but most can’t tell the difference between the World Wide Web and the Internet, according to new research.
Branding and digital agency CorporateEdge has joined PR firm Hotwire adding clients such as specifically Hotels.com and Currency Cloud to their roster.
Microsoft has given its first glimpse of its Windows 10 software, hoping to replace its much-criticised current operating system.
Angry Birds has lost nearly a quarter of its players over the last 22 months, as the mobile gaming giant looks to expand into movies and licensing deals.
Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough, as the media giant looks to expand its digital reach.
Adidas is the launch partner of a new in-feed ad offering from Unruly that adapts to the look and feel of any given web page in real time across the web.
Moving beyond the social network, Facebook ads will now follow you around the web. Leah Pope, the VP of Marketing at Synthesio looks at Facebook’s roll out of its new ad platform Atlas, and the impact it will have on brands and marketers.
Following the success of the Persil product launch, Unilever UK has worked with Future Ad Labs to introduce a new premium spread Gold from Flora in a mobile-first campaign.
Two-thirds of digital marketing leaders see improving customer satisfaction as top reason for investment in technology, according to new research.
Social media and dual screening now play a central role for the average football fan on match days, according to new research.