EU to vote on Google break-up
In a dramatic new twist, Google’s regulatory problems have stepped up a with the European Parliament set to vote on a breakup of the search giant.
Author: Editor
Twitter ‘Offers’ lets shoppers pay with mobile vouchers
In the run up to Christmas, Twitter has launched a new mobile voucher scheme that lets advertisers create promotions that can be redeemed in stores.
Google’s biggest ad yet: User-controlled mobile app takes over Times Square
As part of a new mobile campaign to promote Android, Google has taken over the largest digital screen in North America.
New York Times ramps up mobile strategy
The New York Times this week hired Kinsey Wilson, formerly of USA Today and NPR, as its new editor for innovation and strategy as the publisher looks to boost its mobile efforts as well as developing new digital products, including mobile applications
Ecommerce trends: Mobile users ‘more likely to buy the PC users’
On mobiles, internet users purchase two times faster than from a desktop, and are far more likely to buy a product on the spur of the moment, according to new research.
New native ad rules: Oreo banned after YouTubers paid to promote products
In a warning to all native advertisers, Modelez has seen its latest marketing stunt fall foul of the Advertising Standards Authority (ASA). The FMCG giant failed to notify viewers that a series of YouTube videos featuring an ‘Oreo Lick Race’ were paid for by the company.
Digital predictions for 2015: Google to buy Go-Pro, Netflix sale and 3D printing flop
What does the future hold for digital industry? A new report predicts that 2015’s headlines will be dominated by Go-Pro and Netflix being snapped up by larger rivals, closer alliances between East and West firms and 3D printers will struggle to get mainstream adoption.
‘Manic Monday’ to replace Cyber Monday as shoppers ‘leave it later than ever’
Online retailers should brace themselves for the busiest December on record, as UK shoppers plan to leave their Christmas shopping later than ever, according to new research.
Online video marketing in Spain: Branded content most popular for advertisers
Eight in ten internet advertisers in Spain use video for their marketing or communication actions, with branded videos proving most popular and short form videos the fastest growing, according to new research.
UK shoppers set to smash online records this Christmas
‘Manic Monday’ to outstrip Cyber Monday with 151 million visits to online retail sites and £676.5 million spend