Editor, Author at Netimperative

Smart cities traffic solutions to more than double revenue in four year’s time- report

May 22, 2019

Smart cities: London and five European partner cities hit €250m investment in IoT technology

Smart city traffic technology solutions deployed to ease chronic congestion in cities will generate $4.4 billion in revenue in 2023, up from $2 billion in 2019, according to new research.

8 Tips for generating leads through Facebook

May 22, 2019

Generating leads through Facebook is a sure-fire way to increase sales and show off your social media skills to your managers. Here, digital marketing agency – Hallam, looks at the 8 ways in which you can boost your lead generation expertise through Facebook.

Peach expands adtech in Americas with A+V investment

May 22, 2019

Adtech firm Peach has invested in Chilean adtech leader A+V, who are the market leader in Chile, Brazil, Mexico, Colombia, Peru and Ecuador.

Top tips: 5 practical questions an AI can answer for PPC campaigns

May 22, 2019

AI can assist marketers in many ways, from qualifying raw leads to predicting customer behaviour. Farhad Divecha, AccuraCast, UK Managing Director looks at practical PPC campaign considerations that an AI can assist with.

The rise of ‘direct-to-consumer’ brands: Simply Cook, Made.com and Dollar Shave Club lead the way

May 22, 2019

Direct-to-consumer brands have shaken up the retail industry, going both digital and direct, with British brands such as Simply Cook & Made.com leading the way amongst UK consumers, ahead of global brands Glossier, Casper and Harry’s, according to new research.

GDPR one year on: 67% of people opting in to privacy messages

May 22, 2019

One year on from the introduction of stricter EU privacy laws, marketers mail lists have been reduced but mobile app lists have grown, with firms sending more notifications to customers than before, according to new global research.

Honor takes on Apple and Samsung with high-spec phone for under £600

May 22, 2019

Huawei’s Honor brand has launched its latest phone series, the Honor 20, with high spec for a lower price, flying in the face of the current US blockade.

Klarna ‘pop-up’ store to showcase online fashion brands

May 22, 2019

Payment provider Klarna has turned its sights on the high street with its first UK all-immersive store due to pop up in London’s Covent Garden at the start of June, featuring many brands that are usually online-only.

Youngsters ‘want greater control of the adverts they see’

May 22, 2019

Young adults (18-24-year olds) in Great Britain want to have greater control over the adverts they see online, with half concerned that they will still be targeted with invasive and intrusive forms of advertising in the future.

Fashion accessory retailer Lulu Guinness links social media to its ecommerce store

May 22, 2019

Lulu Guinness is launching onsite social commerce to create a more engaging customer experience.