Programmatic will get personal with the adoption of identity solutions, integration into CRM systems and specialised approaches to vertical targeting, according to a new report from real time bidding platform Turn.
Whether it’s shopping, watching videos, chatting or sharing on social media, mobile is fast becoming the platform of choice for media consumption. This was the year that mobile video became the fastest growing ad format, programmatic took off and publishers wised up to responsive design. From Apple Pay and Android Wear to Nokia’s farewell and … [Read more…]
Taxi app Uber has been forced to reverse its decision to increase cab fares to four times the usual price during the seige tragedy in Sydney’s Martin Place, following a social media backlash
Amazon has faced a backlash from retailers after a software glitch from a third party site caused hundreds of items to be sold for 1p.
In the next few years, Generation Z – those born around the year 2000 – will be hitting their upper teens, entering their 20s and then embarking upon their careers. The challenge for businesses is finding a way to market to this new generation – a generation which interacts with society very differently to its … [Read more…]
Retailers risk missing out on sales this Christmas due to a poor online experience, according to new research released today. 55% of consumers say they cannot find basic information (such as around delivery dates) on half of the retailers’ websites they visit, according to the survey of 1,000 UK consumers from customer service software company … [Read more…]
Online traffic on Manic Monday (8th December) saw a massive 149 million visits to UK retail websites and consumer spend hit an estimated £666 million following the all-time record breaking figures of Black Friday. Experian and IMRG examine wow data is driving the seasonal online shopping phenomenon.
Facebook has ended its deal with Microsoft to show Bing web results in its search engine, instead using its own results powered by the social media habits of its users.
There are four key considerations that digital marketers should focus on to help their websites achieve and maintain high rankings within Google UK searches, according to a new report.
Dresses that block mobile signals, data doctors and choosing how you consume content are all set to be big trends in the coming year, according to new reseacrh.