Yahoo is planning to combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, as the firm continues its efforts to compete with Facebook and Google in the mobile ad market.
With the start of a new year, it is anticipated that the number of shoppers making purchases online will steadily grow. What is motivating consumers to shop online rather than driving to the mall? This new infographic from Nextopia looks at the reasons behind this growing trend.
With Black Friday now a fixture in the festive shopping calendar, Tina Spooner, Chief Information Officer at IMRG, comments on the recent retailer Christmas trading figures.
You may have seen figures from BDO, the accountancy firm, which show that like-for-like sales on the high street fell 1.4% year-on-year in December. The fashion sector saw sales down 3.1% for the month and 6.1% year-on-year on the high street. However brands including House of Fraser said online sales rose by more than 31 … [Read more…]
Daily downloads from the iOS App Store broke the 8m mark for the first time in November 2014, according to data from app marketing firm Fiksu.
Facebook has bought Wit.ai, a natural language recognition API provider, hinting that the social network is looking to move into the fast growing ‘Internet of Things’ sector.
Google will start telling US advertisers and publishers to what extent their digital video ads are being seen, keeping with the Media Rating Concil’s standard.
The latest IMRG Top 50 Retailer Ranking, in partnership with comScore, reveals there were a number of online retailers climbing the ranks during November 2014. Ticketmaster UK and Screwfix were both up 8 places compared with the same month last year, while Very and House of Fraser rose 6 places. However, the biggest riser this … [Read more…]
From someone kind of getting devoured by an anaconda to the U.S. Men’s World Cup soccer squad trying to make a go of it to, well, zombies, there’s no shortage of Twitter activity during programs—and even in the days after.
2014 was a breakthough year for digital marketing in india, with a surge in smartphone use and car buying switching to digital channels in significant numbers. Neislen looks at the top insights and trends that received maximum eyeballs and engagement this past year and here’s our pick of the most popular trends impacting the Indian … [Read more…]