Top 10 YouTube ads of 2017
YouTube has released its official top 10 videos of last year, in terms of audience engagement, with an ad for the Google Pixel 2 phone beating John Lewis for the top slot.
Author: Editor
Brits quit queues after 6 mins 46 seconds
6 minutes and 46 seconds is the exact moment Brits will quit a queue, proving there is a limit to the nation’s willingness to wait in line, according to new research.
Influencer marketing trends: Brands failing to ask influencers for analytics data
Under half of influencers are asked for follower numbers by partner brands, and even less are asked about their audience demographics, according to new research.
Rise of ‘hashtag politics’ has changed social media marketing- report
Political polarisation and viral social movements like #grabyourwallet, #MeToo, and #TimesUp have dramatically changed the face of brand engagement and consumer loyalty, according to new research.
Super Bowl gets an Angry Birds twist
NFL and Rovio Entertainment have teamed up to create a new Super Bowl game integration ahead of next weekend’s match.
Snapchat lets users share stories on Twitter and Facebook
Snapchat users can now share Stories outside the app to Facebook and Twitter in an effort to spark growth on the social media app.
Facebook invents new unit of time to sync video (and boost VR)
Facebook has introduced a new unit of time to make it easier for developers to sync up video and audio frames, in what could be a breakthrough for VR.
Right to reply: Will other supermarkets follow Amazon Go’s example?
This week Amazon opened its first checkout-less supermarket in Seattle. Terry Hunter, UK MD of Astound Commerce examines whether other supermarkets will follow Amazon’s example.
Ad engagement ‘boosted by winter chill’
Advertisers should embrace the chill this month, as new data analysed by The Trade Desk reveals that winter weather can boost consumers’ receptiveness to online advertising – with travel brands set to win the biggest share of wallet.
Social advertising trends: Major shift from organic to paid in past year
There has been 54% year-on-year increase in ad spend across all major social media platforms around the world, as advertisers move from organic and viral sharing to paid and sponsored advertising, according to new research.